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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS RSR 4011 ELECTIVE IV (CREATING BRAND IMAGE AND ADVERTISING) ELECTIVE 2 0 0 2

Offered By

FINE ARTS TEACHER EDUCATION

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR ARIF ZIYA TUNÇ

Offered to

FINE ARTS TEACHER EDUCATION

Course Objective

This course aimed teaching brand concept and the importance of advertisement in creating brand image.

Learning Outcomes of the Course Unit

1   1- Knows the effect of graphic design in brand and advertising and its importance. 2   2- Knows the contributions of institution identity visuals to brand image in branding. 3   3- Can relates advertising with graphic design. 4   4- Can define brand. 5   5- Can define advertisement.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Industrial developments and product identifying signs 2 Brand and branding 3 Brand image and marketing 4 Brand identity and brand personality 5 Brand and society 6 Brand and persistence in mind 7 Brand, product and design relation 8 midterm 9 Planning Brand (Institutional strategy and brands) 10 International and global brands, brand and advertisements 11 General characteristics of adverts 12 The persuasiveness of advertisement 13 Commercial aspect of advertisement 14 5M in advertisement 15 final

Recomended or Required Reading

limitless

Planned Learning Activities and Teaching Methods

presenting

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FINS FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 +FINS * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 2 26 Preparation for midterm exam 1 10 10 Preparation for final exam 1 10 10 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 50

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 PO.17 PO.18 PO.19 PO.20 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1