DEGREE PROGRAMMES

History

Dokuz Eylul University, Institute of Social Sciences Department of Business Administration was established by Decree No. 41 on 20 July 1982. Marketing master program which attached to department of business administration has been training between business segments. The program aims to train researcher, practitioner and administrator human resources with the goal of a sustainable marketing to industrial organizations, service businesses and commercial businesses. Language of the program is Turkish.

Qualification Awarded

Master's Degree in Marketing Management (MA.)

Level of Qualification

Second Cycle (Master's Degree)

Specific Admission Requirements

First Cycle (Bachelor s Degree) diploma; a minimum score of 55 from the Academic Graduate Education Entrance Examination (ALES) in the related field or GRE/GMAT equivalent; a minimum score of 50 from the Foreign Language Exams (UDS/KPDS/YDS) or TOEFL IBT/PEARSON PTE/Goethe-Zertifikat/TestDaF/DELF&DALF equivalent or a minimum score of 55 from DEU School of Foreign Languages English Proficiency Test. Transcript; a minimum score of 65 from the graduate school academic proficiency exam.

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

According to the Regulations of Dokuz Eylül University for Graduate Schools, students are not connected to the right for internal transfer, previously taken courses at another graduate programme by another university with a successful grade may be recognized by the related programmes after the letter of the students includes course contents and the transcript, and by the recommendation of the head of the departments and by the decision of the Board of Directors. The courses taken by the outgoing Exchange students have the recognition at the school either as compulsory or elective.

Qualification Requirements and Regulations

2 years, 2 semesters per year, 16 weeks per semester, 120 ECTS in total.

Profile of the Programme

Dokuz Eylül University, Social Sciences Institute, Business Administration Department, Marketing master program has 8 instructors and 3 researches assistant. Number of the laboratories used by both students and to conduct courses is 3 and is open from 8.30 to 17.00 weekdays. Wireless connection is available. Language of the program is Turkish.

Key Learning Outcomes

Occupational Profiles of Graduates with Examples

Students have master degree from Marketing master program can find jobs at public institutions, firms and marketing research businesses in several positions. Besides, they can be research assistant, lecturer and instructor at universities.

Access to Further Studies

May apply to third cycle programmes.

Course Structure Diagram with Credits

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course is defined in the the Course Description Form which is prepared by related faculty member / s and included in the information package. Exams and course success notes is subject to the relevant articles of the DEU Regulation on Graduate Education.
Dokuz Eylul University, Graduate Education Regulation web address: http://www.sbe.deu.edu.tr/sbe/mevzuat

Graduation Requirements

Second Cycle (Master's Degree) Program with thesis is comprised of courses (at least 52 ECTS), a seminar (4 ECTS) and field study (4 ECTS) and thesis (60 ECTS), in total 120 ECTS credits. Students must have minimum Cumulative Grade Point Average (CGPA) of 2.50/4.00 and completed all the courses with at least CB/ S / TP grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of the Department: Prof. Dr. Göktuğ Cenk AKKAYA
E-mail: cenk.akkaya@deu.edu.tr
AKTS / DS Coordinators: Assoc. Prof. Dr. Aslı ÖZDEMİR
E-mails: asli.ozdemir@deu.edu.tr
Address: Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü Dokuzçeşmeler Kampüsü, 35160 Buca İZMİR
Phone: 00 90 232 301 06 59