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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MBA 4020 INTERNATIONAL MARKETING ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR GAMZE ARABELEN

Offered to

Maritime Business Administration Maritime Business Administration

Course Objective

This course focuses on the theory and practice of marketing across national borders with special emphasis on the development of appropriate marketing strategies that target a country or countries within a selected region of the world.

Learning Outcomes of the Course Unit

1   Ability to research global marketing environment 2   Ability to analyze global marketing opportunities 3   Ability to develop international marketing strategies 4   Ability to implement international marketing strategies 5   Ability to control international marketing activities

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The Scope and Challenge of International Marketing and International Trade 2 The Cultural Environment of Global Markets 3 Cultural Dynamics in Assessing Global Markets: Business Customs and Political Environment 4 Assessing Global Market Opportunities and Developing a Global Vision through Marketing Research 5 Developing Global Marketing Strategies 6 Global Marketing Management: Planning and Organization 7 Midterm Exam 8 Creating Consumer and Industrial Products& Services in Global Markets 9 International Distribution Systems 10 Exporting and Logistics for Global Markets 11 Global Advertising and Promotion Effort: Personal Selling and sales Management 12 Pricing for International Markets 13 Implementing and Controlling Global Marketing Strategies 14 Homework Presentation

Recomended or Required Reading

Svend Hollensen (2011). Global Marketing, Fifth Edition, Prentice Hall.

Planned Learning Activities and Teaching Methods

Cooperative and active teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FINS FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FINS * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 2 24 Preparation for final exam 1 30 30 Preparing assignments 1 15 15 Preparation for midterm exam 1 15 15 Preparing presentations 1 1 1 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 125

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 3 5 5 3 3 3 3 5 LO.2 3 3 5 5 3 3 3 3 3 LO.3 3 3 5 3 3 5 3 3 5 3 3 LO.4 3 3 5 3 3 5 3 3 3 3 3 3 LO.5 3 5 5 5 3 3 3 3