COURSE UNIT TITLE

: MANAGEMENT COMMUNICATIONS

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 3030 MANAGEMENT COMMUNICATIONS COMPULSORY 3 0 0 3

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR MUSTAFA KALKAN

Offered to

Maritime Business Administration
Maritime Business Administration

Course Objective

This course will help students to significantly improve their business communication skills. The goal is that students learn to present their business ideas, facts and analyses more clearly and concisely, with significantly more impact on influencing senior management decisions.

Learning Outcomes of the Course Unit

1   To compose written correspondences more effectively.
2   To master carreer planning, CV and cover writing
3   To utilize the effects of the management theories on communication
4   To overcome stress and conflicts
5   To plan and write business messages, reports and proposals
6   To properly structure and deliver presentations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Communication Models and Effective Communication
2 Management Functions, Communication Management and Skills
3 Management Theories and Their Effects on Communication
4 Stress Management, Conflict Management, Time Management
5 Organizational Conflicts
6 Leadership and Strategic Management Communication
7 Midterm Exam
8 Communication Skills and Career Development
9 Effective Communication of Team Work
10 Writing Messages (Positive, Negative, and Persuading Messages)
11 Planning Reports and Proposals
12 Writing Cover Letter and CV
13 Job Application and Interviews
14 Job Application and Interviews

Recomended or Required Reading

Guide to Managerial Communication by Mary Hunter
Say it With Charts by Gene Zelazny

Timothy Koegel,The Minto Pyramid Principle: Logic in Writing,Thinking and Problem Solving by Barbara Minto
How to Sell Your Ideas by Jesse S. Nirenberg

Business Communication Essentials (2012). Bovee L. .C. and Thill V. T. Prentice Hall, New York

Planned Learning Activities and Teaching Methods

Active and cooperative teaching and learning strategies

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FINS FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FINS * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Tutorials 11 3 33
Preparations before/after weekly lectures 10 2 20
Preparation for midterm exam 1 2 2
Preparation for final exam 1 5 5
Preparing presentations 1 10 10
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 74

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.1333535353
LO.235355355533
LO.3335335353
LO.45335353
LO.533535535333
LO.63333333333333

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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