COURSE UNIT TITLE

: ELECTRONIC COMMERCE

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MBA 4042 ELECTRONIC COMMERCE ELECTIVE 3 0 0 5

Offered By

Maritime Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR HÜSEYIN ISHAK HALIL KESIKTAŞ

Offered to

Maritime Business Administration
Maritime Business Administration

Course Objective

This course aims to provide an overview of E-Commerce models, applications, decisions and issues. E-Business models, strategies, marketing concepts and spesific applications; technology, security and payments are the typical topics to be covered.

Learning Outcomes of the Course Unit

1   Getting familiar with terms and concepts of E-Commerce.
2   To become able to analyse E-Commerce projects and applications.
3   Understanding the relation between E-Commerce and strategic management.
4   Having a brief understanding in B2B E-Commerce solutions.
5   Ability to combine E-commerce solutions and maritime business processes

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and warming up. Presentation of the course, assesment and responsibilities.
2 Basic technology concepts: Computer networks, data communication, databases.
3 Net readiness: Leadership, governance, competencies and technology
4 Trends enabled by E-conomy
5 Strategic options
6 E-commerce business models
7 Mid-term examination
8 Product and market transformation and business process transformation
9 Industry transformation focusing on maritime business and management
10 Net readiness
11 Finding order in chaos
12 Net readiness E-business planning audit and comprehensive net readiness scorecard
13 Presentation and discussion of the homeworks
14 Presentation and discussion of the homeworks

Recomended or Required Reading

Hartman, Amir; Kador, John & Sifonis John. Net Ready (Kindle Edition). McGraw Hill Text, 2001.
ISBN-13: 978-0071352420

Shapiro, Carl & Varian, Hal R. Information Rules: A Strategic Guide to Network Economy. Harvard Business School Press, 1998.
ISBN-13: 978-0875848631

Turban, King & Lang. Introduction to Electronic Commerce. 3rd edition. Pearson Prentice Hall, 2011.
Type: Textbook, ISBN: 978-0-13-610923-5

www.eyefortransport.com
www.denizhaber.com

Planned Learning Activities and Teaching Methods

The topics presented will be discussed and summarized at the end of each session. The students will prepare an individual homework covering the concepts studied through the term, and the course material will be diversified through examining and discussing up-to-date E-Commerce projects and news. The course material to be prepared according to the VARK methodology supported by the theory of multiple intelligences.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM MD * 0.30 + HW * 0.20 + FN * 0.50
3 RST RESIT
4 FCGR FINAL COURSE GRADE (RESIT) MD * 0.30 + HW * 0.20 + BUT * 0.50
5
6

Further Notes About Assessment Methods

None

Assessment Criteria

Pre-preparation, active attendance, keeping the time schedules and ability to reach and make use of updated resources will positively effect the assesment in addition to the performance shown. The homework is going to be critisized both upon the content and the context.

Language of Instruction

English

Course Policies and Rules

The general faculty rules do apply.

Contact Details for the Lecturer(s)

H.I.Halil Kesiktaş

Office Hours

Monday 11:50-12:50

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 10 3 30
Student Presentations 2 3 6
Case study 1 3 3
Preparations before/after weekly lectures 13 2 26
Reading 3 1 3
Preparation for midterm exam 1 5 5
Preparation for final exam 1 10 10
Web Search and Library Research 1 3 3
Web Search and Library Research 12 2 24
Preparing assignments 1 5 5
Preparing presentations 1 3 3
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 120

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13
LO.15333535535533
LO.23553353355353
LO.33335553533535
LO.45553335535333
LO.55535533553553

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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