Description of Individual Course Units
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Offered By |
BUSINESS ADMINISTRATION |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
ASISTANT PROFESSOR SUMEYRA DUMAN KURT |
Offered to |
BUSINESS ADMINISTRATION |
Course Objective |
This course aims to examine the nature and scope of advertising and its place within marketing strategy decisions and society. In addition, the objective of this course is to provide students a thorough understanding of studying methods of planning, preparing, placing and evaluating an advertising message in the applicable media considering the legal constraints. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
MRK 2001 - PRINCIPLES OF MARKETING |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Clow, Kenneth E. & Baack, Donald (2014). Integrated Advertising, Promotion, and Marketing Communications. 6th edition, New Jersey: Pearson Prentice Hall. |
Planned Learning Activities and Teaching Methods |
1. Written and Oral Presentations |
Assessment Methods |
Successful / Unsuccessful |
Further Notes About Assessment Methods |
1. Midterm Exam |
Assessment Criteria |
1. Late submissions of reports will not be graded |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
Asst. Prof. Sumeyra Duman Kurt |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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