Description of Individual Course Units
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Offered By |
BUSINESS ADMINISTRATION |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR METE OKTAV |
Offered to |
BUSINESS ADMINISTRATION |
Course Objective |
The objective of this course is to foster a basic frame of recent developments in marketing and business environment. The course aims to provide students understanding of marketing policies and strategies and, its implementations considering domestic and international business environments. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
MRK 2001 - PRINCIPLES OF MARKETING |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Various related textbooks |
Planned Learning Activities and Teaching Methods |
1. Midterm Exam |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. The learner will interpret the current trends in marketing in midterm and final exams. |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
To be announced. |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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