COURSE UNIT TITLE

: VISUAL COMMUNICATION & DESIGN II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRA 5074 VISUAL COMMUNICATION & DESIGN II ELECTIVE 3 0 0 8

Offered By

Graphic

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞCAN GÜLER

Offered to

Photography
Graphic

Course Objective

In this course, to give theoretical knowledge to develop students' skills, to discuss the general concepts of visual communication, to analyze large projects, to bring objective approaches towards communication design and mass media, having live debates questioning the role of the designers and to collect them into research papers, are aimed.

Learning Outcomes of the Course Unit

1   To have knowledge about the general concepts of visual communication and its influences.
2   To have large knowledge about the domain and scope of visual communication.
3   To analyze design works in terms of visual with quality research.
4   To detect distinctive elements of images along with positive and negative approaches.
5   To understand the relationship between sender and receiver.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Key improvements in the history of communication.
2 Main purposes of communication design and critical approach to current position.
3 Definiton and defining of target group.
4 The key elements of message sender.
5 Seeking for reality and fiction in mass media.
6 Fundamental roles in communication.
7 Visual basics in communication design.
8 Awareness in mass media outputs.
9 Examining and analysing projects and news.
10 Preparation for research papers.
11 Discussing contents of papers in class.
12 Major points in research of communication.
13 Overall look to mass media projects.
14 Critics of course and papers.

Recomended or Required Reading

Yorum ve Anlam, Kaya Özsezgin
Işitsel ve Görsel Anlam Üretimi, Oğuz Adanır
Görsel Sanatlarda Alımlama ve Sanatlararası Etkileşim, Nazan Ipşiroğlu
Görme Biçimleri, John Berger
Sinema Göstergebilimi, Yuriy M. Lotman
Göstergebilime Giriş, Fatma Erkman Akerson
Görsel Grafik Tasarım Sözlüğü, Gavin Ambrose-Paul Harris
Grafik Tasarım ve Reklam, Ulufer Teker
Iletişim ve Grafik Tasarım, Emre Becer
Sırdaş Görüntüler, Mehmet Ergüven
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

General discussions and sharing opinions about culturel environments is held in the first half hour. Individual meetings focusing weekly contents start immediately.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 ASG ASSIGNMENT
2 FCG FINAL COURSE GRADE
3 FCGR FINAL COURSE GRADE (RESIT) ASG * 0.70 + FCG * 0.30
4 RST RESIT
5 RST RESIT ASG * 0.70 + RST * 0.30

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 4129168

Office Hours

Tue: 09.00 - 12.00 AM
Fri: 09.00 - 10.30 AM
Reservations are required.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparing assignments 2 24 48
Preparations before/after weekly lectures 14 4 56
Preparing presentations 1 20 20
Preparation for final exam 1 24 24
Final 1 3 3
TOTAL WORKLOAD (hours) 193

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.1445454335
LO.255454455
LO.3545353454
LO.4444
LO.5455544

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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