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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 5003 RESEARCH METHODS COMPULSORY 3 0 0 5

Offered By

Marketing

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR HATICE ESIN KÜHEYLAN

Offered to

Marketing

Course Objective

Aims to put forward the research methodologies which used in marketing area

Learning Outcomes of the Course Unit

1   Coordination, plan and finalization of scientific research process 2   To be able to follow and interpret the developments related to marketing ressearch area 3   Valuation of the marketing activities efficiency 4   Identifying the areas related to marketing and taking necessary actions 5   To be able to gather marketing information which essential for the businesses and analyze and interpret

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 A general view to te research metodology theme 3 Problem solving and science 4 Scientific research 5 Types of research 6 Stages of scientific research 7 Methods of gathering data 8 Survey method 9 Observation method 10 Experiment method 11 Projection method 12 Sampling 13 Charting of data, analysis of data, reporting 14 Conclusion and Evaluation

Recomended or Required Reading

Ahmet Hamdi Islamoğlu, Bilimsel Araştırma Yöntemleri Tuncel Tokol, Pazarlama Araştırması.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 20 20 Preparation for final exam 1 25 25 Preparations before/after weekly lectures 14 3 42 Final 1 1,5 2 Midterm 1 1,5 2 TOTAL WORKLOAD (hours) 133

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1