COURSE UNIT TITLE

: INTERNATIONAL MARKETING RESEARCH

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
IUI 7019 INTERNATIONAL MARKETING RESEARCH COMPULSORY 3 0 0 4

Offered By

International Business Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR ASIM GÜNAL ÖNCE

Offered to

International Business Non-Thesis (Evening)

Course Objective

In today's globalizing and growing world companies ever enter more and more foreign markets and show a variety of activities in these markets. As companies enter foreign markets collecting data related with those markets, , analyzing this information correctly and good evaluation of those results became the main factors in the success of companiesat the markets they enter. In this context, the purpose the International Marketing Research course is to gain the ability of collecting, analyzing and evaluating this information to students who follow the course.

Learning Outcomes of the Course Unit

1   To be able to identify, analyze and develop recommendations for opportunities and problems related with international marketing
2   To be able to determine the needed marketing research methods to solve problems
3   To be able to apply the methods of collecting information
4   To be able to have the ability of planning and implementation effective international marketing research implementation process
5   To be able to have intellectual and behavioral characteristics that the researcher should have

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction and Course Description
2 The scope of international marketing research
3 Marketing research at international environment
4 The process of international marketing research
5 Data sources at international marketing research
6 Data collection at international marketing research
7 Sample and methods for sample determination at international marketing research
8 Data dnalysis and data evaluation at international marketing process
9 The evaluation of data analysis results at international marketing process
10 International Marketing Research Samples
11 International Marketing Research Samples
12 International Marketing Research Homework presentations
13 International Marketing Research Homework presentations
14 Conclusion and Evaluation

Recomended or Required Reading

Pazarlama Araştırmasının Temelleri, Tony Proctor, Prentice Hall
Uluslararası Pazarlama Stratejisi, Frank Bradley, Prentice Hall
Pazarlama Araştırması, Ercan Gegez, Beta Yayınevi

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT * 0.30 + FIN* 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.30 + RST* 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

gunal.once@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3 42
Preparations before/after weekly lectures 14 2 28
Preparation for midterm exam 1 15 15
Preparation for final exam 1 15 15
Preparing presentations 1 5 5
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 107

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11
LO.11
LO.21
LO.31
LO.41
LO.51

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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