• HOME
• ABOUT US
  • Name Address
  • General Description
  • Governance
  • Academic Calendar
  • Degree Programmes
  • List of Programmes in English
  • General Admission and Registration Procedures
  • Credit Mobility and Recognition of Prior Learning
  • ECTS Credit Allocation
  • Academic Guidance
  • Contacts
• Degree Programmes
  • Third Cycle Programmes (Doctorate Degree)
  • Second Cycle Programmes (Master's Degree)
  • First Cycle Programmes (Bachelor's Degree)
  • Short Cycle Programmes (Associate's Degree)
• GENERAL INFORMATION FOR STUDENTS
  • Cost of Living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Disabled Students
  • Insurance
  • Financial Supports
  • Student Affairs Office
  • Practical Information for International Students
  • Language Courses
  • Work Placement Possibilities
  • Sports, Social and Cultural Facilities
  • Student Associations and Clubs
  • About İzmir - Turkey
• INTERNATIONAL RELATIONS
  • International Relations Office
  • Registration Procedures
  • Agreements
  • Coordinators
  • Documents
  • List of Programmes in English
  • ECTS / DS Labels

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IPL 7023 MARKETING RESEARCH METHODS COMPULSORY 3 0 0 8

Offered By

Marketing Non-Thesis (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

PROFESSOR HATICE ESIN KÜHEYLAN

Offered to

Marketing Non-Thesis (Evening)

Course Objective

Aims to put research methodologies forward which used in marketing area

Learning Outcomes of the Course Unit

1   Planning scientific research process, coordinate, conclude, carry out 2   Follow the changes related to marketing area and interpret 3   Evaluating the efficiency of marketing activities 4   Identifying the areas related to marketing and taking necessary actions 5   To be able to gather the information which necessary for the businesses according to scientific research principles, analyze and interpret

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 A general view to research methodology issue 3 Problem solving and science 4 Scientific research 5 Types of research 6 Stages of scientific research 7 Methods of gathering data 8 Survey method 9 Observation Method 10 Experiment Method 11 Projection Method 12 Sampling 13 Charting of data, analysis of data and reporting 14 Conclusion and Evaluation

Recomended or Required Reading

Ahmet Hamdi Islamoğlu, Bilimsel Araştırma Yöntemleri Tuncel Tokol, Pazarlama Araştırması

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FCG FINAL COURSE GRADE 3 FCGR FINAL COURSE GRADE MTE * 0.40 + FCG* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST* 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparations before/after weekly lectures 14 6 84 Preparation for midterm exam 1 30 30 Preparation for final exam 1 35 35 Final 1 1,5 2 Midterm 1 1,5 2 TOTAL WORKLOAD (hours) 195

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1