COURSE UNIT TITLE

: ADVERTISING PHOTOGRAPHY I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTZ 4001 ADVERTISING PHOTOGRAPHY I COMPULSORY 2 2 0 6

Offered By

Department of Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR NEZAKET TEKIN

Offered to

Photography

Course Objective

Advertising and promotional photos of the filming done in the logic studio. Using natural light and artificial lights still on various issues - applications will be made up of creative life.

Learning Outcomes of the Course Unit

1   To have knowledge of advertising and promotion to create a photo project
2   Photo studio, technology, equipment, and have knowledge of natural and artificial light
3   Still-Life, indoor advertising and promotion to create photo
4   Preparing for promotion and advertising of the product portfolio of photographs of a product be able to have knowledge
5   Promotional and advertising purposes to use all the equipment needed to prepare the product portfolio possession

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Studio environment, equipment and operating principles of the studio
2 The logic of advertising and promotion of products within the framework of a set-up preparation
3 Still-life product shot using studio lights
4 Still-life product shot using studio lights
5 Still-life product shot using studio lights
6 Still-life with natural light and studio lighting product shot
7 Still-life with natural light and studio lighting product shot
8 Still-life with natural light and studio lighting product shot
9 Still-life with natural light and studio lighting product shot
10 Still-Life, creative photo shoot using studio lights
11 Still-Life, creative photo shoot using studio lights
12 Still-Life, creative photo shoot using studio lights
13 Still-Life, creative photo shoot using studio lights
14 Term Assessment

Recomended or Required Reading

- Nilgün Sim Süldür Stüdyoda Portre , Yıldız Teknik Üniversitesi yayını
- Select Photo Studio, Pegasus Yayınları
- Metin Kasım, Reklam Fotoğrafçılığı, Çizgi Kitabevi
- Özer Kanburoğlu, 100 Soruda Dijital Fotoğrafçılık, Say Yayınları
- Levend Kılıç, Görüntü Estetiği, YKY Yayınları
- Photoshop Books

Internet websites, indiviual presentations and portfolios.

Planned Learning Activities and Teaching Methods

Advertising and promotion of creative photography techniques and methods of photo refinements of logic and comprehension of the insert.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRC PRACTICE
2 ASG ASSIGNMENT
3 FCG FINAL COURSE GRADE PRC * 0.50 +ASG * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst.Prof.Dr. A.Beyhan Özdemir beyhan.ozdemir@deu.edu.tr 0 232 4129230

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Tutorials 14 2 28
Preparations before/after weekly lectures 14 1 14
Preparing assignments 2 14 28
Preparing presentations 2 14 28
Preparation for tutorial exam 2 14 28
TOTAL WORKLOAD (hours) 154

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19PO.20
LO.13322323113112333
LO.2331121322331233
LO.31311212332333233
LO.432112333313331233
LO.5331223233133111233

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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