COURSE UNIT TITLE

: MEDIA AESTHETICS I

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTZ 2011 MEDIA AESTHETICS I ELECTIVE 2 0 0 2

Offered By

Department of Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR SADIK TUMAY

Offered to

Graphic
Ceramics
Accessory Design
Cinema and Television
Animation Film Design and Directing
Film Design and Directing
Ceramic and Glass Design
Illustration and Printmaking
Sound Editing and Cinematography
Textile Design
Textile
Film Design and Screenwriting
Fashion Clothing Design
Graphic Design
Photography

Course Objective

It priorly intends to be understood,read and perceived the term of media for our current cultural civilization. This cultural civilization has an aesthetical fact. Media, from the point of wiev of its own, refers for reading life and to be read and able to manipulate the opinions. Media aesthetics lesson is basicly worked up means of comprehension over the historical perspective supported by explanatory visuals in accordance with sub-components of the term 'media'. Media and communication relations are considered in different dimentions. Being a part of media, photography can be modelled in valuing for advertising and propaganda areas.

Learning Outcomes of the Course Unit

1   To understand,read and perceive the term of media and to comprehend the historical perspective and sub-components of the term 'media'.
2   To associate the functions of media and communication relations .
3   Communication, news, information,disinformation...to associate media relations.
4   To sense propaganda technics,advertising and arts in terms of media issues.
5   To express the relations and functions of the mass media and popular culture.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 The concept of media (Etymology, mythology, history, institutionalization, Citizen Kane, The Truman Show..)
2 The concept of media (Etymology, mythology, history, institutionalization, Citizen Kane, The Truman Show..)
3 Media Communication and Empathy
4 Media and Communication Types
5 Mass Communication and Media
6 Mass Culture, Popular Culture and Communication Aesthetics
7 Mass Culture, Popular Culture and Communication Aesthetics
8 News and Media (News Criteria, News Writing and being informed Hindering Conditions..)
9 Media, Information, Desenformasyon, Deregulation
10 Midterm exam
11 Media Photography and Advertising
12 Media Photography and Advertising
13 Media Photography And Propaganda
14 Media Photo And Propaganda

Recomended or Required Reading

-Richard Leppert, Sanatta Anlamın Görüntüsü-Imgelerin Toplumsal Işlevi, 2002
-W.M.T. Mitchell, Iconology: Image, Text, Ideology, Paradigma, 2005
- Beatrice Lenoir Sanat Yapıtı, YKY, 2003
- John Berger, Görme Biçimleri, Metis, 1986
- David Norman Rodowick, Reading The Figural or Philosophy After The New Media, 2001
- Malcolm Barnard, Sanat Tasarım ve Görsel Kültür. Ankara: Ütopya Yayınevi
- Currie Gregory, Image And Mind. Cambridge: Cambridge University Pres, 1995
- Türkoğlu, Nurçay, Görü-yorum Gündelik Yaşamda Imgelerin Gücü, 2000
- Dempsey, Amy. Art in the Modern Era. Thomas and Hudson Ltd.: London, 2002
- Wands, Bruce Dijital Çağın Sanatı. Çev: Osman Akınhay, Akbank Kül. San. Yay. 2006
- Hal Foster, Rosalind Krauss, Y.Alain Bois, Art Since 1900
- Michel Frizot, A New History Of Photography, Könemann
- Debord Guy,Gösteri Toplumu,Ç:A.Ekmekçi-O.Taşkent,Ayrıntı Yay.Ist,1996
- Dietz,Steve. (2007), Just Art: Contemoprary Art After the Art Formerly Known As New
Media

Planned Learning Activities and Teaching Methods

1-All necessary literatures of the issues are given for the efficiency of the lesson .
2-Lessons are supported by visual elements.
3-Over the content of the lesson regarding the journals there may be some interactive debates

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparations before/after weekly lectures 5 2 10
Preparation for midterm exam 1 5 5
Preparation for final exam 1 7 7
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 54

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.1355
LO.23353333
LO.355555
LO.453333
LO.555555