COURSE UNIT TITLE

: VISUAL COMMUNICATION AND ADVERTISING I

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRF 3007 VISUAL COMMUNICATION AND ADVERTISING I ELECTIVE 2 0 0 2

Offered By

Department of Graphics

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞCAN GÜLER

Offered to

Ceramics
Graphic
Accessory Design
Cinema and Television
Animation Film Design and Directing
Film Design and Directing
Ceramic and Glass Design
Sound Editing and Cinematography
Graphic Design
Textile Design
Textile
Film Design and Screenwriting
Fashion Clothing Design

Course Objective

Examine the basic theories of visual communication and the key components of the process of visual communication. Understand the theory of the underlying structure of graphic design.

Learning Outcomes of the Course Unit

1   Having knowledge about the basic concepts of graphic design.
2   Having knowledge about frame of visual communication and its contents.
3   Analyze design work both visually and theoritically.
4   Recognize the distinctive elements of an image
5   Having visual analyzes with semiology
6   Having visual analyzes with Gestalt Methods.
7   Knowing the relationship between design and mass communication.
8   Establishing the relationship between the image and the language.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Elements which control visual perception. No: 1 - Balance
2 Elements which control visual perception. No: 1 - Depth
3 Elements which control visual perception. No: 1 - Priority
4 Case studies on and analyses of visual materials.
5 Case studies on and analyses of visual materials.
6 Symbols and Signs.
7 Semiology and expression of things.
8 Semiology and expression of things.
9 Semiology and expression of things.
10 Analyses of visual material.
11 Midterm Exam
12 Introduction to Gestalt Psycology
13 Introduction to Gestalt Psycology
14 Introduction to Gestalt Psycology

Recomended or Required Reading

Yorum ve Anlam, Kaya Özsezgin
Işitsel ve Görsel Anlam Üretimi, Oğuz Adanır
Görsel Sanatlarda Alımlama ve Sanatlararası Etkileşim , Nazan Ipşiroğlu
Görme Biçimleri, John Berger
Sinema Göstergebilimi, Yuriy M. Lotman
Göstergebilime Giriş, Fatma Erkman Akerson
Görsel Grafik Tasarım Sözlüğü, Gavin Ambrose-Paul Harris
Grafik Tasarım ve Reklam, Ulufer Teker
Iletişim ve Grafik Tasarım, Emre Becer
Sırdaş Görüntüler, Mehmet Ergüven
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

Lecture (seminar), presentation, class discussion, workshops in and out of class time, sketches, critics on projects

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 412 9168

Office Hours

In addition to class hours, it is possible to meet in every Friday between 09.00 to 10.30.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparing presentations 3 3 9
Midterm 1 6 6
Final 1 8 8
TOTAL WORKLOAD (hours) 51

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.13
LO.2
LO.335
LO.4
LO.53
LO.61
LO.71
LO.81

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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