COURSE UNIT TITLE

: VISUAL COMMUNICATION AND ADVERTISING II

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
GRF 3008 VISUAL COMMUNICATION AND ADVERTISING II ELECTIVE 2 0 0 2

Offered By

Department of Graphics

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASISTANT PROFESSOR TUĞCAN GÜLER

Offered to

Ceramics
Graphic
Accessory Design
Cinema and Television
Animation Film Design and Directing
Film Design and Directing
Ceramic and Glass Design
Sound Editing and Cinematography
Graphic Design
Textile Design
Textile
Film Design and Screenwriting
Fashion Clothing Design

Course Objective

To provide information about the basic concepts of advertising design. Hands-on examples to work on the process of studies and advertising.

Learning Outcomes of the Course Unit

1   To have knowledge about the basic concepts of ad works.
2   To have the information necessary to begin ad works.
3   To be able to analyze the content and visual aspects of ad works.
4   To be able to look deeply to an ad campaign.
5   To have knowledge about the relationship between consumer and advertiser.
6   To be able to realize visual qualities supporting creativity on ad works.
7   To be able to establish the link between locality and universality.
8   To be aslo to research and interpret ad works.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Definition and scope of advertising.
2 Conditions allowing the emergence and development of advertising.
3 Target audience in advertising.
4 The importance of advertiser.
5 Operation process in advertising.
6 Team and task distribution in advertising.
7 Visual balance and hierarchy in advertising.
8 Awareness in advertising.
9 Examination of case studies.
10 Midterm Exam
11 Locality in advertising: Domestic examples.
12 Locality in advertising: International examples.
13 Locality in advertising: Comparisons
14 Pure creativity in advertising and the ghost ad incident.

Recomended or Required Reading

Reklam Çekicilikleri: (Cinsellik, Mizah, Korku), M. Elden - U.
Marka Bilmecesi, Duncan Bruce
Beni Seç, Nancy Vonk
Pazarlamanın 22 Kuralı, Al Ries - Jack Trout
Mor Inek, Seth Godin
Reklamcılığın Turuncu Kitabı, S. Lance - J. Woll
Iletişim ABC si, Ünsal Oskay
Reklam Nasıl Çözümlenir , Rengin Küçükerdoğan
Satan Reklam Yaratmak, Luke Sullivan
Reklam Nasıl Işe Yarar: Araştırmanın Rolü, John Philip Jones
Duyular ve Marka, Martin Lindstrom
Kapitalizm ve Pop Kültür, Ali Akay
Iletişim ve Grafik Tasarım, Emre Becer
Görsel Iletişim ve Grafik Tasarım, Tevfik Fikret Uçar

Planned Learning Activities and Teaching Methods

Lectures and student discussions on each subject. Research paper preparation. Presentation of Research Report

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 ASG ASSIGNMENT
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.20 + FIN * 0.50
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.20 + RST * 0.50

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

E-Mail: tugcan.guler@deu.edu.tr
Office Phone: (90-232) 412 9168

Office Hours

In addition to class hours, it is possible to meet in every Friday between 09.00 to 10.30.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparing presentations 3 3 9
Midterm 1 6 6
Final 1 8 8
TOTAL WORKLOAD (hours) 51

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.133
LO.23
LO.3
LO.4
LO.5
LO.6
LO.7
LO.83

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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