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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS IŞG 5006 MARKET AND MARKETING RESEARCH IN ENTREPRENEURSHIP COMPULSORY 3 0 0 4

Offered By

ENTREPRENEURSHIP

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ETHEM DUYGULU

Offered to

ENTREPRENEURSHIP

Course Objective

To develop the theoretical and practical knowledge and skills about marketing research in entrepreneurship on scientific basis.

Learning Outcomes of the Course Unit

1   To be able to identify, analyze and develop suggestions about problems and opportunities related to marketing. 2   To be able to identify the marketing research method to solve the problems and apply it. 3   To be able to analyze, interpret and report the obtained data. 4   To be able to have the ability to plan and implement the marketing research process effectively. 5   To be able to have the intellectual and behavioral characteristics that is necessary for a researcher.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction and Course Description 2 Science and research 3 Market and marketing research in entrepreneurship 4 The research process and models 5 To determine the sample in marketing research 6 The primary data collection methods 7 Measurement and scaling 8 Data analysis and SPSS applications - I 9 Data analysis and SPSS applications - II 10 Data analysis and SPSS applications - III 11 Data analysis and SPSS applications - IV 12 Demand forecasting, product and brand research 13 Customer-centric research 14 Conclusion and Evaluation

Recomended or Required Reading

1. Mahir Nakip (2008) Pazarlama Araştırmaları: Teknikler ve SPSS Destekli Uygulamalar, Seçkin Yayıncılık. 2. Şeref Kalaycı (2008) SPSS Uygulamalı Çok Değişkenli Istatistik Teknikleri, Asil Yayınları

Planned Learning Activities and Teaching Methods

Interactive classroom environment, case studies, term homework studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 STT TERM WORK (SEMESTER) 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40

Further Notes About Assessment Methods

To be announced.

Assessment Criteria

A grade 75/10 is enough to be successful.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 14 3 42 Preparation for midterm exam 1 4 4 Preparations before/after weekly lectures 14 2 28 Preparation for final exam 1 3 3 Preparing presentations 1 3 3 Preparing assignments 1 14 14 Final 1 3 3 Midterm 1 3 3 TOTAL WORKLOAD (hours) 100

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 LO.1 4 4 4 LO.2 3 3 4 LO.3 3 4 4 LO.4 4 5 3 LO.5 4 4 4