Description of Individual Course Units
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Offered By |
Executive MBA |
Level of Course Unit |
Second Cycle Programmes (Master's Degree) |
Course Coordinator |
ASISTANT PROFESSOR SUMEYRA DUMAN KURT |
Offered to |
Executive MBA |
Course Objective |
This course aims to provide students an understanding of applying marketing strategies in real world situations. It is aimed to make students become aware about the competitive and industry analysis through a marketing perspective. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Kotler, P. and K. L., Keller, (2006), Marketing Management, New Jersey: Prentice Hall. |
Planned Learning Activities and Teaching Methods |
Lecture, project, presentations. |
Assessment Methods |
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Further Notes About Assessment Methods |
MIDTERM EXAM: Midterm exam will be based on essays which evaluate understanding, synthesis and evaluation of the text book and the lecture material. |
Assessment Criteria |
1) Late submissions of reports will not be graded. |
Language of Instruction |
English |
Course Policies and Rules |
1. Attending at least 70 percent of lectures is mandatory. |
Contact Details for the Lecturer(s) |
Asst. Prof. Sumeyra Duman Kurt |
Office Hours |
To be announced later. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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