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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4106 MARKETING 2 ELECTIVE 3 0 0 4

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

It is to gain knowledge about the basic marketing.

Learning Outcomes of the Course Unit

1   Being able to comprehend of marketing management process in business 2   Being able to practise strategic marketing planning process in business 3   Being able to examine the marketing practices of businesses 4   Being able to distinguish the marketing practices and strategy in the market 5   Being able to determine a realistic approach to marketing management problems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing management 2 Strategic marketing management process 3 To determine Vision and Mission, situation analysis, business-portfolio analysis 4 Situation analysis, business-portfolio analysis 5 Marketing strategies 6 Market entry strategies 7 Mid-term Exam 8 Mid-term Exam 9 Growth strategies 10 Competition strategies 11 Competition strategies 12 Competition strategies 13 Marketing control 14 Marketing control

Recomended or Required Reading

Textbook(s): Ed.Inci Varinli, Kahraman Çatı, Güncel Pazarlama Yaklaşımlarından Seçmeler, Detay Yayıncılık, Ankara, 2008. Supplementary Book(s): Ed. Ömer Torlak, Remzi Altunışık, Pazarlama Stratejileri, Yönetsel Bir Yaklaşım, Beta Yayınları, Istanbul, 2009.

Planned Learning Activities and Teaching Methods

Lectures

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr Gsm: 0.232.3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 10 10 Preparation for final exam 1 20 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 92

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 LO.2 1 1 1 1 LO.3 1 1 1 1 LO.4 1 1 1 1 LO.5 1 1 1 1 1