• HOME
• ABOUT US
  • Name Address
  • General Description
  • Governance
  • Academic Calendar
  • Degree Programmes
  • List of Programmes in English
  • General Admission and Registration Procedures
  • Credit Mobility and Recognition of Prior Learning
  • ECTS Credit Allocation
  • Academic Guidance
  • Contacts
• Degree Programmes
  • Third Cycle Programmes (Doctorate Degree)
  • Second Cycle Programmes (Master's Degree)
  • First Cycle Programmes (Bachelor's Degree)
  • Short Cycle Programmes (Associate's Degree)
• GENERAL INFORMATION FOR STUDENTS
  • Cost of Living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Disabled Students
  • Insurance
  • Financial Supports
  • Student Affairs Office
  • Practical Information for International Students
  • Language Courses
  • Work Placement Possibilities
  • Sports, Social and Cultural Facilities
  • Student Associations and Clubs
  • About İzmir - Turkey
• INTERNATIONAL RELATIONS
  • International Relations Office
  • Registration Procedures
  • Agreements
  • Coordinators
  • Documents
  • List of Programmes in English
  • ECTS / DS Labels

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4101 MARKETING 1 COMPULSORY 5 0 0 5

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

PROFESSOR BERRIN ONARAN

Offered to

Marketing Marketing

Course Objective

To teach the fundemantals of marketing science and marketing infrastructure aimed to give a theoretical sence.

Learning Outcomes of the Course Unit

1   Being able to define the concept of marketing 2   Being able to examine the understanding of marketing 3   Being able to analyze the marketing environment 4   Market segmentation and to sort target market selection stages 5   Being able to generate ideas that will help you product decisions- making 6   Being able to compare pricing strategies 7   Being able to describe type distribution strategies 8   Being able to present information to the target audience

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing definition and marketing-related concepts 2 Marketing system, strategic planning 3 Market segmentation, target market and marketing mix 4 Marketing environment 5 Product concept, product classification and branding, packing, labeling, warranty 6 Product life cycle and new product develeopment process 7 Mid-term Exam 8 Mid-term Exam 9 Price and pricing methods 10 Pricing policies 11 Distribution channel, channel members and functions, distribution types, integration strategies 12 Wholesaling, retailing and physical distribution 13 Communication process and advertising 14 Sales management, personal selling, promotions and public relations

Recomended or Required Reading

Textbook(s): Mehmet Karafakıoğlu, Pazarlama Ilkeleri, Literatür Yayınları, Istanbul, 2006. Supplementary Book(s): Cemal Yükselen, Pazarlama, Detay Yayıncılık, Ankara, 2008. Ismet Mucuk, Pazarlama Ilkeleri, Gözden Geçirilmiş 18. Basım, Türkmen Kitabevi, Istanbul, 2010.

Planned Learning Activities and Teaching Methods

1. Lectures 2. Discussion questions 3. Weekly assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The eight learning outcomes will be assessed by midterm and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments/presentation.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: berrin.yuksel@deu.edu.tr Gsm: 0.232.3012550

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 5 60 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 16 16 Preparation for final exam 1 16 16 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 118

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 1 LO.3 1 LO.4 1 1 LO.5 1 1 LO.6 1 LO.7 1 1 LO.8 1 1