Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
PAZ 4208	ELECTRONIC MARKETING	COMPULSORY	2	0	0	2

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASISTANT PROFESSOR ZEKI ATIL BULUT

Offered to

Marketing
Marketing

Course Objective

The aim of this course is to learn both marketing activities which implemented in electronic area and the different aspects of electronic and classical marketing, to obtain information to manage marketing applications in electronic area.

Learning Outcomes of the Course Unit

1	Being able to define the concepts of electronic marketing
2	Being able to analyse the consumer behaviour in electronic area
3	Being able to convey the exchange in electronic marketing environment
4	Being able to specify the marketing mix strategies in electronic environment
5	Being able to build alternatives to solve the problems in electronic marketing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Changing in marketing concepts and e-business
2	The importance and position of internet in marketing
3	E-trade and e-marketing concepts
4	Electronic marketing environment
5	Consumer behaviour in electronic marketing and online customers
6	Target market strategies in electronic marketing
7	Mid-Term Exam
8	Mid-Term Exam
9	Product strategies in electronic marketing
10	Pricing strategies in electronic marketing
11	Placement in electronic marketing
12	Promotion in electronic marketing
13	Social media marketing
14	Internet advertising

Recomended or Required Reading

Textbook(s):
Ramazan Aksoy, Internet Ortamında Pazarlama, 2. Baskı, Seçkin Yayınları
Supplementary Book(s):
Şule Özmen, Ağ Ekonomisinde Yeni Ticaret Yolu E-ticaret, Istanbul Bilgi Üniversitesi Yayınları
Ibrahim Kırcova, Internette Pazarlama, Beta Yayınları
Erkan Akar, Sosyal Medya Pazarlaması Sosyal Webde Pazarlama Stratejileri, Efil Yayınevi

Planned Learning Activities and Teaching Methods

1. Lecturing
2. Question-answer
3. case studies

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	FN	Final
3	FCG	FINAL COURSE GRADE	VZ0.40 + FN 0.60
4	RST	RESIT
5	FCGR	FINAL COURSE GRADE (RESIT)	VZ0.40 + BUT 0.60

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

It is mandatory to attend 70% of the course.

Contact Details for the Lecturer(s)

E-mail: atil.bulut@deu.edu.tr
Tel: 0.232.3012562

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities	Number	Time (hours)	Total Work Load (hours)
Lectures	12	2	24
Preparations before/after weekly lectures	6	1	6
Preparation for midterm exam	1	8	8
Preparation for final exam	1	8	8
Midterm	1	1	1
Final	1	1	1
TOTAL WORKLOAD (hours)			48

Contribution of Learning Outcomes to Programme Outcomes

PO/LO	PO.2	PO.3	PO.4	PO.5	PO.6	PO.8	PO.9	PO.15
LO.1	1				1			1
LO.2	1			1	1	1		1
LO.3	1			1	1	1		1
LO.4			1		1	1	1	1
LO.5	1	1

COURSE UNIT TITLE

DEGREE PROGRAMMES

Description of Individual Course Units

Offered By

Level of Course Unit

Course Coordinator

Offered to

Course Objective

Learning Outcomes of the Course Unit

Mode of Delivery

Prerequisites and Co-requisites

Recomended Optional Programme Components

Course Contents

Recomended or Required Reading

Planned Learning Activities and Teaching Methods

Assessment Methods

Further Notes About Assessment Methods

Assessment Criteria

Language of Instruction

Course Policies and Rules

Contact Details for the Lecturer(s)

Office Hours

Work Placement(s)

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes

CONTACT INFORMATION