COURSE UNIT TITLE

Offered By

General Linguistics

Level of Course Unit

Third Cycle Programmes (Doctorate Degree)

Course Coordinator

ASSOCIATE PROFESSOR KAMIL IŞERI

Offered to

General Linguistics

Course Objective

The aim of this course is to teach the theories on visual media and press, and lead the students critically analyse the the messages transmitted by advertisements.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

Arnheim, Robert (1954). Art and visual perception. Berkeley, University of California
Press, one chapter.
Barry, Ann Marie (1995). Media, Youth and Violence. In Couch, Richard (ed.). The Visual Literacy Review. Volume 25, No. 2, pp. 1-4.
Braden, Roberts A. (1996). Visual Literacy. JVVL, 16, 2, pp. 9-83.
Couch, Richard (1995). Critical Viewing of Television. In Couch, Richard (ed.). The
Visual Literacy Review. Volume 25, No. 2, pp. 5-7.
Dondis, Donis A. (1973). A Primer of Visual Literacy. The M.I.T. Press, Chaps. 1 & 2
(pp. 1-38).
Eysenck, Michael and Keane, Mark (1990). Cognitive psychology a student's handbook.
London, Erlbaum Assoc.
Fleming, Malcom (1987). Designing pictorial/verbal instruction: some speculative
extensions from research to practice. Chapter 5 in Houghton and Willows, eds. The
Psychology of Illustration: Instructional Issues. New York: Springer-Verlag; pp. 136-
157.
Griffin, R. E. and Whiteside, J. Alan. (1984). Visual literacy: A model for
understanding the discipline, in Walker, Braden, and Dunker (eds.). Visual Literacy-
Enhancing Human Potential. Bloomington, IN: International Visual Literacy Association,
pp. 70-82.
Lacy, L. (1987). An Interdisciplinary Approach for Students in K-12 Using Visuals of
all Kinds. In R.A. Braden, D. G. Beauchamp, and L. W. Millers (Eds.). Visible & Viable:
The Role of Images in Instruction and Communication. Commerce: East Texas State
University.
Levie, W. Howard. Research and theory on pictures. JVVL, 4,2 (bibliog.).
Monoco, James (1981). How to read a film. Oxford Univ. Press, Chaps 1&3 (skim).
Robinson, Rhonda (1986). Television literacy for adults: Learning to see TV. Media and
Adult Learning, 9,1, pp. 13-16.
Seels, Barbara and Fredette, Barbara (1994). A dialogue about mythological symbols from
the campfire to the digital age. In Beauchamp, Braden and Baca (Eds). Visual Literacy
in the Digital Age. Bloomington, IN: International Visual Literacy Association, pp.
119-125.
Wiegmann, Beth (1992). Visual Literacy, Science Process Skills, and Children's Books.
In R. A. Braden, J. C. Baca, D. G. Beauchamp (eds.). Art, Science and Visual Literacy.
Blacksberg, VA: IVLA.

Planned Learning Activities and Teaching Methods

1. Presentations about the subject
2. Narration/debate with the help of examples
3. Question & Answer

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

LO 1-4: Will be evaluated with the help of the articles which are going to be prepared for midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

1. Attendance to the 80% of the courses is compulsory.
2. Attendance to the midterm, assignments and final exams will be taken into consideration in evaluation
3. Cheating and Plagiarism attempts in midterm, assignments and final exams will be graded as "0" (zero).

Contact Details for the Lecturer(s)

Prof. Dr. V. Doğan Günay
Edebiyat Fakültesi B Blok B319

Office Hours

Monday 09:00-12:00

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes