COURSE UNIT TITLE

: MUSEUM MANAGEMENT I

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
MZC 3017 MUSEUM MANAGEMENT I COMPULSORY 3 0 0 3

Offered By

Museology

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Museology

Course Objective

This course is designed to examine the nature, composition, and development of museums
as visitor attractions, and to provide a broad understanding of the managerial and
operational development of museums.

Learning Outcomes of the Course Unit

1   Comprehend the nature and role of museums in a social and cultural context in order to recognise the link between museums and their operating environment within the wider tourism industry;
2   Recognise the organisational structures of museums and construct an organisational chart for specific museum types
3   Assess the management policies and practices of various museum types to devise general and site-specific systems for visitor management and interpretation
4   Examine the functioning of museums as business outlets to apply financial management, human resources and operational management techniques to various museum types

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Museums: From Past to the Future
2 The Role and Nature of Museums as Visitor Attractions
3 Developing a Museum: Economic, Political and Socio- Cultural Aspects
4 Developing a Museum: Environmental Aspects and Visitor Impact
5 Museums: Success and Failure
6 Strategic Planning and Museums
7 Human Resources Management in Museums
8 midterm exam
9 Financial Management in Museums
10 Visitor Management Schemes in Museums
11 Visitor Management Schemes in Museums
12 Group Presentations
13 Group Presentations
14 Group Presentations
15 Group Presentations
16 final

Recomended or Required Reading

Moore, Kevin (ed) (2004) Museum Management Routledge: London and New York.
Lord, Gail Dexter (2001) The Manual oof Museum Management AltaMira Press: USA

Planned Learning Activities and Teaching Methods

1. Lectures: The course consists of a series of lectures on museum management. The
lecture topics are selected according to the course objectives.
2. Each week, students will be given assignments on lecture topics to be prepared
individually, which will help them get prepared for lectures, and gain theoretical and
practical insights on the concerned topics.
3. Students will also have one group assignment. The assignment will be on the analysis
of an existing museum according to the theoretical concepts learned in the class. For
the assignment, student teams will select a museum to study, will collect data for its
analysis, and will present their findings in the class.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

For the group assignment and presentations, the context of the assignments, the
preparation of students as a team, their presentation skills and their data collection
methods will be assessed. The study findings should also be submitted as written
reports. Each report should cover the aspects of museum management discussed in the
class

Assessment Criteria

For the group assignment and presentations, the context of the assignments, the
preparation of students as a team, their presentation skills and their data collection
methods will be assessed. The study findings should also be submitted as written
reports. Each report should cover the aspects of museum management discussed in the
class.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

Asst.Prof.Dr.Gürhan Aktaş
Faculty of Business
Office: 3018238

Office Hours

Wednesday: 13.30-15.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 15 2 30
Preparations before/after weekly lectures 1 3 3
Preparation for midterm exam 1 10 10
Preparation for final exam 1 15 15
Preparing presentations 1 15 15
Final 1 1 1
Midterm 1 1 1
TOTAL WORKLOAD (hours) 75

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14
LO.15
LO.24
LO.353
LO.45