COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

The objective of this course is to provide with an understanding of the dimensions and nature of transportation services in tourism. Specific topic covered will include economics, planning, marketing, and managing transportation services. It is also designed to create a solid foundation for understanding and managing transportation services in relation to destination development.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Horner, S. and Swarbrooke, J. (2004). International Cases in Tourism Management. Butterworth-Heinemann Elsevier.
2. Lumsdon L. and Page, S. (2004). Tourism and Transport: Issues and Agenda for the New Millennium. Elsevier.
3. Page, S. (2009). Transport and Tourism: Global Perspectives, Prentice Hall.
4. Shaw, S. (2004). Airline Marketing and Management. Ashgate Press.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignments
3. Discussion
4. Group Project
5. Presentations

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Essays will be based on understanding, synthesis and evaluation of the textbook and the lecture material.
2. Verbal participation will be garaded.
3. Assignments will be based on the application of knowledge, analysis, problem solving and evaluative skills regarding transportation services management. The 5-page case report should have a cover page, thesis statement (i.e., clearly state the point of the case), an introduction, a brief overview of the company itself, a main focus on the case topic, a discussion on your insights and opinions about this company and the case and its role in transportation services management, and a section of references cited.
4. Group project will be based on the wider application of knowledge to the design of a transportation services management issues. The 20-page project report should have a cover page, an introduction, a brief overview of the company or market selected, transportation services operations, their interactions and a clear conclusion based on analysis and a section of references cited. Student will also be evaluated on their time management and teamwork skills.
5. Presentations will be assessed on preparation, understanding, knowledge, capacity to structure, oral communication skills, ability to respond to questions and manage discussions professionally.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Prepare ahead of time for calsses.
4. Arrive on time.
5. Participation is required for all students.
6. Follow appropariate business etiquette regarding cell phones.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes