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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0022 FOOD IN MEDIA ELECTIVE 2 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

Offered to

Efes Vocational School Catering Services Programme Tourism and Hotel Management Civil Aviation Management

Course Objective

To initiate the students into the world of mass media, with special emphasis on TV, where they may want to pursue a career as experts of gastronomy.

Learning Outcomes of the Course Unit

1   analyze the different relationships between communication and food 2   understand how mass media influence consumer behaviours and consumption 3   be familiar with terms and current trends in the fields of mass communication 4   examine the origins of different media and how these origins influence us today 5   learn about job opportunities within the different fields. 6   understand what needs in terms of food programs and how one become a successful part of that world as a professional.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to the course 2 Introduction to human communication 3 What is mass media 4 Food columnist 5 Food in radio programmes 6 Food in magazines 7 MIDTERM EXAM 8 Cookbook 9 Cookbook 10 Food in regular TV programmes 11 Food in regular TV programmes 12 Food documentaries and cultural programs 13 Food on the internet blogs

Recomended or Required Reading

Rousseau, Signe (2012).Food and Social Media, United Kingdom: Alta Mira Press

Planned Learning Activities and Teaching Methods

Lectures, video impressions about the true facts and circumstances related to the subjects, assignments, presentations and by following the current researches through the study of academic papers on the subject.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

selale.glaue@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 2 24 Preparation for midterm exam 1 12 12 Preparation for final exam 1 12 12 Preparations before/after weekly lectures 12 2 24 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 4 LO.2 3 LO.3 5 LO.4 4 LO.5 3 LO.6 5