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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0086 CONSUMER BEHAVIOR ELECTIVE 3 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR DEVRIM ERTÜRK

Offered to

Catering Services Programme Tourism and Hotel Management Civil Aviation Management

Course Objective

The aim of this course is to provide information about factors affecting consumer behaviors and to enable students to analyze marketing strategies for consumer behaviors.

Learning Outcomes of the Course Unit

1   Students will be able to explain socio-cultural, psychological and economical factors affecting consumer behaviors 2   Students will be able to understand how perception, motivation, learning, personality, values influence consumer behaviors 3   Students will be able to analyze pre and post purchase consumer behaviors. 4   Students will be able to explain influences of consumers on marketing activities and influences of marketing activities on consumer behaviors.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to consumer behavior 2 Perception 3 Learning and memory 4 Motivation and values 5 Attitudes and changing attitudes 6 Personality 7 Mid-Term Exam 8 Decision process 9 Decision process 10 Effect of reference groups and family 11 Effect of life style and culture 12 Student presentations 13 Student presentations 14 Student presentations 15 Final

Recomended or Required Reading

Micheal R. Solomon (2009) - Consumer Behaviors Yavuz Odabaşı ve Gülfidan Barış (2007) - Tüketici Davranışı

Planned Learning Activities and Teaching Methods

Lecturing and getting prepared for the class

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

To be announced

Assessment Criteria

To be announced

Language of Instruction

Turkish

Course Policies and Rules

%70 attendance is obligatory.

Contact Details for the Lecturer(s)

ceren.oksal@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Student Presentations 3 3 9 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 2 2 Preparation for final exam 1 2 2 Preparing presentations 12 1 12 Midterm 1 2 2 Final 1 2 2 TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 5 LO.2 4 LO.3 3 LO.4 5