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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS MSH 0087 EXPERIENTIAL MARKETING ELECTIVE 3 0 0 3

Offered By

Efes Vocational School

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ITIR CEREN MORCOTE SANTOS

Offered to

Catering Services Programme Tourism and Hotel Management Civil Aviation Management

Course Objective

In this course, foundations of experiental marketing, which is a new area in marketing, will be examined.

Learning Outcomes of the Course Unit

1   Students will learn experiental marketing concept 2   Student will be able to understand the changing role of consumers in marketing 3   Students will learn target consumers in experiental marketing 4   Students will be able to analyze current experiental marketing examples

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Introduction to marketing 2 Phases affected traditional marketing thought 3 Changing role of consumer 4 Experience economy 5 Experiental marketing and it application 6 Types of experiental marketing 7 Mid-Term Exam 8 5 dimesions of experience 9 Benefits of experiental marketing to brand and to business 10 Analysis of national and international experiental marketing examples 11 Analysis of national and international experiental marketing examples 12 Student presentations 13 Student presentations 14 Student presentations 15 Final

Recomended or Required Reading

Deneyimsel Pazarlama - Kadir Deligöz Deneyimsel Pazarlama - Gizem Konuk Deneyimsel Pazarlama - Taşkın Dirsehan

Planned Learning Activities and Teaching Methods

Lecturing and getting prepared to the class

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + FIN * 0.50 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.50 + RST * 0.50 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

To be announced

Assessment Criteria

To be announced

Language of Instruction

Turkish

Course Policies and Rules

%70 attendance is obligatory

Contact Details for the Lecturer(s)

ceren.oksal@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Student Presentations 3 3 9 Preparation for final exam 1 2 2 Preparations before/after weekly lectures 12 2 24 Preparation for midterm exam 1 2 2 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 PO.16 LO.1 3 LO.2 4 LO.3 5 LO.4 5