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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4215 SECTORAL MARKETING STUDY ELECTIVE 3 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ZEKI ATIL BULUT

Offered to

Marketing Marketing

Course Objective

The main purpose of course is to examine the applications of basic marketing concepts

Learning Outcomes of the Course Unit

1   Being able to examine the application forms of basic marketing concepts 2   Being able to examine the conditions for change of applications and policies pertaining to marketing components 3   Being able to apply business practices to new situations 4   Being able to examine the market applications 5   Being able to produce solutions to marketing problems

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 An overview of the marketing strategy and policies of businesses. 2 Group and business selection for examining marketing strategy and policies of businesses 3 Examples of marketing practices of SMEs 4 Examples of marketing practices in large enterprises 5 Interviews with business managers and data collection 6 Report writing techniques and reporting 7 Midterm Exam 8 Midterm Exam 9 Presentation of students' research papers 10 Presentation of students' research papers 11 Presentation of students' research papers 12 Presentation of students' research papers 13 Presentation of students' research papers 14 Presentation of students' research papers

Recomended or Required Reading

Ed. Remzi Altunışık, Ömer Torlak, Pazarlama Stratejileri-Yönetsel Bir Yaklaşım, Beta Yayınları, Istanbul, 2009 Other materials: Istanbul Chamber of Industry Sector Reports

Planned Learning Activities and Teaching Methods

1. Lectures 2. Weekly assignments 3. Case Study Solution 4. Student presentation

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 RO Rapor/Ödev 3 FN Final 4 FCG FINAL COURSE GRADE VZ*0.20 + RO*0.20 + FN* 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) VZ*0.20 + RO*0.20 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by mid-term exam, homework (presentation ) and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail: atil.bulut@deu.edu.tr Phone: 0.232.3012567

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparation for midterm exam 1 6 6 Preparation for final exam 1 8 8 Preparing assignments 1 25 25 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 77

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 1 1 1 LO.2 1 1 1 1 1 LO.3 1 1 1 1 1 LO.4 1 1 1 LO.5 1 1 1