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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS PAZ 4214 RETAIL MANAGEMENT COMPULSORY 3 0 0 3

Offered By

Marketing

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

DOĞU KAYIŞKAN

Offered to

Marketing Marketing

Course Objective

Enabling the student to become informed about administering retail shops, to be able to see the practical aspects of retail shop management and getting to know the sector.

Learning Outcomes of the Course Unit

1   Being able to differentiate retailers and retailing businesses in a structural way. 2   Being able to explain the process of purchase in retailers. 3   Being able to define the field of operational activities in retailing. 4   Being able to exemplify pricing policies and strategies in retailing. 5   Being able to form promotion mix for retailing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Primary concepts in retailing. 2 Classification of retail businesses. 3 Nonstore retailing 4 Environmental factors on retailing. 5 Product management in retailing. 6 Purchasing process in retail 7 Mid-term Exam 8 Mid-term Exam 9 Operation management in retailing. 10 Appropriation of shop space, security aspects. 11 Pricing strategies in retailing. 12 Price policies in retailing. 13 Communications and advertising in retail. 14 Sales activities, shop ambience, public relations and personal sales.

Recomended or Required Reading

Textbook(s): Ömer Baybars Tek, Fatma Demirci Orel, Perakende Pazarlama Yönetimi, Birleşik Matbaacılık, Izmir, 2006. Supplementary Book(s): Perakendeciliğe Giriş, Perakende Mağaza Yönetimi, Açık Öğretim Fakültesi Yayınları

Planned Learning Activities and Teaching Methods

Lectures Discussions

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FN Final 3 FCG FINAL COURSE GRADE VZ*0.40 + FN* 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) VZ*0.40 + BUT* 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

The five learning outcomes will be assessed by midterm and final exams.

Language of Instruction

Turkish

Course Policies and Rules

70% attendance to the course is compulsory

Contact Details for the Lecturer(s)

E-mail:hayal.ceylan@deu.edu.tr Gsm:0 232 3012563

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 6 6 Preparation for final exam 1 20 20 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 76

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1 1