Description of Individual Course Units
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Offered By |
Marketing |
Level of Course Unit |
Short Cycle Programmes (Associate's Degree) |
Course Coordinator |
ASSOCIATE PROFESSOR SERPIL KESTANE |
Offered to |
Marketing |
Course Objective |
The main aim of the course is to provide basic knowledge about accounting and marketing data for accounting data. |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
None |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Doç.Dr Vedat Ekergil,Muhasebede Pazarlama Maliyetleri ve Müşteri karlılık Analizi,2017,Detay Yayıncılık |
Planned Learning Activities and Teaching Methods |
Lecture |
Assessment Methods |
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*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable. |
Further Notes About Assessment Methods |
None |
Assessment Criteria |
The five learning outcomes will be assessed by midterm and final exams, and competence level of the students in terms of the planned outcomes will also be tested with weekly assignments. |
Language of Instruction |
Turkish |
Course Policies and Rules |
70% attendance to the course is compulsory |
Contact Details for the Lecturer(s) |
E-mail: hayal.ceylan@deu.edu.tr |
Office Hours |
To be announced. |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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