COURSE UNIT TITLE

: MEDIA AESTHETICS

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
FTZ 2021 MEDIA AESTHETICS COMPULSORY 2 0 0 2

Offered By

Department of Photography

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR SADIK TUMAY

Offered to

Photography

Course Objective

This course aims at the perception and reading of the concept of media and its aesthetic qualities in today's culture. It also examines Media Esthetics in historical perspective. It evaluates descriptive images in the framework of the subcomponents of the media concept. Media - reality, media-daily life, advertising and propaganda are evaluated from a critical perspective.

Learning Outcomes of the Course Unit

1   Will be able to define media concept, to be able to see transformation in historical perspective, to be able to define sub-components of concept
2   Will be able to discuss media and communication concepts and contents
3   Will be able to discuss communication, News, Information, Desenformation, Media Relations
4   Will be able to discuss the concept of media in related propaganda techniques, art, and advertisements and their transformation
5   . Can Explain Media Mass Culture, Popular Culture relations and their functions

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Media Notion (Etimology, Mythology, Historical, Institutionalization, Monopolization, Examples from Cinema History: Citizen Kane, Truman Show, Network )
2 Types of Media and Communication
3 Mass Culture, Popular Culture and Communication Aesthetics
4 News and Media (Criticism of News, News Writing, Conditions That Prevent News ..)
5 News and Media (Criticism of News, News Writing, Conditions That Prevent News ..)
6 Media; Information, Desinformation, Deregulation
7 Media Photography and Propaganda
8 Media Photography and Propaganda
9 M.Duchamp Contemporary Art, Ready- Made and Media
10 Midterm exam
11 Postmodernism and Media
12 Illusion, simulation, virtuality, illusion and reality relations and differences in photography, cinema, painting, graphic, internet context,
13 Utopia, Fantasy, Fantasy, Science Fiction (H.Bosch, Witkin, Saudek, 1984, Avatar, Pirates of the Caribbean Current intertextual samples
14 Legal structuring and ethical consciousness in Turkey (Intellectual Art Works Law, Press Law, Rule of Law, Information Law, Trademark and Patent Legislation). Relevant samples of painting, music, cinema, photography, textiles

Recomended or Required Reading

Armstrong, H. (2007). Grafik Tasarım Kuramı, (çev. M. Uslu), Istanbul: Espas Yayınları.
Arnheim, R. (1972). Art and Visual Perception, London: University Of California Press.
Barbier F,Bertho L. (2001). Medya Tarihi, (çev. K. Eksen), Istanbul: Okyanus Yayınları.
Bard A., Söderqvıst J. (2012). Küresel Imparatorluk, (çev.M. Tumen), Fütürika Üçlemesi2, Izmir:Kara Kalem.
Bard A., Söderqvıst J. (2012). Netokratlar, (çev.E. Yılmaz), Fütürika Üçlemesi1, Izmir:Kara Kalem
Bard A., Söderqvıst J. 2012, Makine Bedenler, (çev. M.Tumen), Fütürika Üçlemesi3, Izmir: Kara Kalem.
Batur, E. (2007). Modernizmin Serüveni, Istanbul: Yapı Kredi Yayınları.
Baudrillard J. (1997). Tam Ekran, (çev. B. Gülmez). Istanbul: Yapı Kredi Yayınları.
Baudrillard J. (1998).Simülakrlar ve Simülasyon, (çev. O. Adanır). Izmir: D.E.Ü. Yayınları.
Bauman Z. (1998). Postmodern Etik,(çev. A. Turker), Istanbul: Ayrıntı Yayınları.

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

1- The relevant literature is given to the students.
2-Lecture topics will be supported.
3- Brain storm will be done.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 2 28
Preparation for final exam 1 5 5
Preparation for midterm exam 1 3 3
Final 1 2 2
Midterm 1 2 2
TOTAL WORKLOAD (hours) 40

Contribution of Learning Outcomes to Programme Outcomes

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