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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LOJ 1007 PRINCIPLES OF MARKETING COMPULSORY 3 0 0 4

Offered By

Logistics Programme

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR MUSTAFA ÜNÜVAR

Offered to

Logistics Programme

Course Objective

To enable students to get information on main marketing concepts, marketing mix and modern marketing strategies.

Learning Outcomes of the Course Unit

1   To identify marketing concepts 2   To be able to comprehend consumer behaviour and preferences 3   To comprehend and be able to comment on marketing mix 4   To be able to differentiate marketinf strategies of a business 5   To understand marketing management and strategy development

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Definition and features of marketing 2 Historical development of marketing 3 Marketing mix 4 Strategic marketing management and SWOT analyis 5 Product mix, concept of new product and new product strategies in marketing 6 Branding, labelling and packaging 7 Pricing and factors affecting pricing 8 Mid-term exam 9 Pricing process, pricing policies and pricing methods 10 Placement decisions, wholesaling and retailing 11 Main placement channels and their management 12 Decisions and strategies of promotion 13 Advertising, public relations 14 Personal sales, sales promotion 15 Final Exam 16 Final Exam

Recomended or Required Reading

Cemal Yükselen, Pazarlama-Ilkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara, 2010.

Planned Learning Activities and Teaching Methods

Lectures and presentation of student assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FIN FINAL EXAM 4 FCGR FINAL COURSE GRADE MTE * 0.20 + ASG * 0.20 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + ASG * 0.20 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

suhal.semsit@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 3 39 Preparations before/after weekly lectures 13 2 26 Preparation for midterm exam 1 6 6 Preparation for final exam 1 10 10 Preparing assignments 1 5 5 Preparing presentations 1 5 5 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 93

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 5 5 5 5 5 5 LO.2 5 5 5 5 5 5 LO.3 5 5 5 5 5 5 LO.4 5 5 5 5 5 5 LO.5 5 5 5 5 5 5