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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS LOJ 1016 SERVICES MARKETING COMPULSORY 2 0 0 3

Offered By

Logistics Programme

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSISTANT PROFESSOR ÖZGE ADAN GÖK

Offered to

Logistics Programme

Course Objective

More than half of the GDPs are produced in the services sector and the statistics show that developed countries have turned into service economies. Thus, in this course, analysing the concept and dimensions of services and the importance of services sector is among the aims of the course.

Learning Outcomes of the Course Unit

1   To be able to explain the development of services 2   To be able to tell the common features of services 3   To be able to tell the importance of services sector 4   To be able to tell marketing mix in services 5   To be able to comment on management and organisation of services marketing

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Concept of service 2 Introduction to services marketing 3 Concept of market in services marketing 4 Information systems in services marketing 5 Services as product 6 Price in services 7 Place in services 8 Mid-term exam 9 Promotion in services 10 Human and Process in services 11 Physical evidences 12 Quality in services 13 Various approaches in services marketing 14 Internationalisation in services and direct services marketing 15 Final Exam 16 Final Exam

Recomended or Required Reading

Nazmi Kozak, Çağıl Hale Özer, Deniz Karagöz Yüncü, Hizmet Pazarlaması, Detay Yayıncılık, Ankara, 2011.

Planned Learning Activities and Teaching Methods

Lectures and student assignments

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 ASG ASSIGNMENT 3 FIN FINAL EXAM 4 FCG FINAL COURSE GRADE MTE * 0.30 + ASG * 0.10 + FIN * 0.60 5 RST RESIT 6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + ASG * 0.10 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

suhal.semsit@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 13 2 26 Preparing assignments 1 10 10 Preparation for midterm exam 1 15 15 Preparation for final exam 1 15 15 Midterm 1 1 1 Final 1 1 1 TOTAL WORKLOAD (hours) 68

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 LO.1 5 5 5 LO.2 5 5 LO.3 5 LO.4 5 5 5 LO.5 5 5 5 5