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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS TUR 2005 TOURISM MARKETING COMPULSORY 3 0 0 6

Offered By

Tourism and Hotel Management

Level of Course Unit

Short Cycle Programmes (Associate's Degree)

Course Coordinator

ASSOCIATE PROFESSOR ÖVÜNÇ BARDAKOĞLU

Offered to

Tourism and Hotel Management

Course Objective

The course aims to provide student with knowledge about marketing, marketing environment, consumer purchasing behaviour, market segmentation and sales strategies in tourism sector.

Learning Outcomes of the Course Unit

1   Explaining general characteristics of tourism markets and tourism marketing 2   Comparing tourist consumption behaviours 3   Explaining market information systems and marketing research methods 4   Describing fundamental market types and segments 5   Explaining advertisement and public relations in tourism

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 Marketing in general: key concepts 2 Importance and development of tourism marketing in Turkey and World 3 Environment elements of tourism marketing 4 Consumers and consumption in tourism market 5 Marketing information systems and research 6 Analysis of tourism markets and market segmentation 7 Midterm exam 8 Midterm exam 9 Marketing strategies in tourism sector 10 Marketing tools in tourism sector 11 Advertisement and public relations at tourism enterprises 12 Pricing at tourism enterprises 13 Strategic marketing at tourism enterprises 14 Organization of sales at tourism enterprises

Recomended or Required Reading

Orhan Içöz, Turizm Işletmelerinde Pazarlama: Ilkeler ve Uygulamalar. Turhan Kitabevi Nazmi Kozak, Turizm Pazarlaması, Detay Yayıncılık.

Planned Learning Activities and Teaching Methods

Lecture and assignment

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 MTE MIDTERM EXAM 2 FIN FINAL EXAM 3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60 4 RST RESIT 5 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.40 + RST * 0.60 *** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

ilkay.tas@deu.edu.tr

Office Hours

Tuessay, 16.00-17.00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 10 4 40 Preparation for midterm exam 1 20 20 Preparation for final exam 1 20 20 Preparing assignments 1 20 20 Final 1 2 2 Midterm 1 2 2 TOTAL WORKLOAD (hours) 140

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 LO.1 5 5 5 LO.2 5 5 LO.3 5 5 5 LO.4 5 5 LO.5 5 5 5 5