COURSE UNIT TITLE

: INNOVATION AND ENTREPRENEURSHIP

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
EMB 7032 INNOVATION AND ENTREPRENEURSHIP COMPULSORY 3 0 0 8

Offered By

Business Administration for Executives (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BANU DEMIREL

Offered to

Business Administration for Executives (Evening)

Course Objective

The aim of this course is to define new work opportunities, prepare business plans with reference to these opportunities and investigate entrepreneurship as a process of building work plans. In addition, this course enables students to analyze innovation management along with strategic and operational view points which leads to thinking at the specialist level in organizational contexts. Students are encouraged to create new ideas that cause entrepreneurial work to become commercially useful. In order to convert creative ideas into entrepreneurial work, one has to understand work environment and market, plan strategically and develop risk management skills. This course introduces entrepreneurial work, entrepreneurial thinking, creative mindsets, seizing the opportunities, legal issues, feasibility and market investigations, market and financial plans, area and capacity plans, regulative issues and risk analysis, technological issues, innovation process and strategic tools. By that, students will be able to develop skills to gain analytic thinking while exploring the organizational growth and inter-personal relationship management.

Learning Outcomes of the Course Unit

1   Work in multi-disciplinary teams, applying critical thinking and problem solving skills to business dilemmas, negotiating, communicating and contributing to the development of a substantial shared project.
2   Conduct new venture feasibility studies by primary and secondary research for the business venture including appropriate assessment.
3   Prepare sound and realistic financial projections for the new ventures.
4   Discuss different ways of financing new ventures and the implications of each approach.
5   Develop insights into the legal issues relating to new ventures including selection of appropriate legal structures.
6   Provide better understanding on how organizational innovation process develop and how the organization is prepared for an organizational intervention for a change.
7   Demonstrate understanding strategic relationship between the organizational innovation and the change process for gaining competitive advantage in the market.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Entrepreneurship: Entrepreneurship and business ventures in Turkey and planning in entrepreneurship Prof. Dr. Ömür N. T. ÖZMEN
2 Generating Business Idea Prof. Dr. Ömür N. T. ÖZMEN
3 Innovation, New product, New service, New Business Development Prof. Dr. Ömür N. T. ÖZMEN
4 Entrepreneurial Ecosystem Culture, company culture, leadership Organizational Plan Building human assets in entrepreneurial ventures Prof. Dr. Ömür N. T. ÖZMEN
5 Entrepreneurship Types Prof. Dr. Ömür N. T. ÖZMEN
6 Business Plan Prof. Dr. Ömür N. T. ÖZMEN
7 Legal structures and Legal issues in entrepreneurship and innovation Assoc. Prof. Dr. Ayşegül KÖKKILINÇ
8 Midterm
9 Market Analysis Assoc. Prof. Dr. Burcu lLTER Competitor Analysis, Retailer location selection, Marketing in Social Media, Guerilla Marketing, Marketing for SMEs
10 Financing New Ventures, Financial Plans Assist. Prof. Dr. Habil GÖKMEN
11 Financial Management Assist. Prof. Dr. Habil GÖKMEN
12 E-business models and technological start-ups Assoc. Prof. Dr. Sabri ERDEM
13 Technological start-ups and organizations Assoc. Prof. Dr. Sabri ERDEM
14 Workshop Prof. Dr. Ömür N. T. ÖZMEN, Assoc. Prof. Dr. Burcu Ilter, Assoc. Prof. Dr. Ayşe Gül KÖKKILINÇ, Asist. Prof. Dr. Habil GÖKMEN

Recomended or Required Reading

Readings and handouts will be given by the instructors

Planned Learning Activities and Teaching Methods

Lecture, project, workshop, presentations, discussions, role-playing

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.20 + STT* 0.40 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.20 + STT * 0.40 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. MIDTERM EXAM: Midterm exam will be based on essays and discussions, which evaluate understanding, synthesis and evaluation of the text book and the lecture material.
2. TERM PROJECT: Students individually will prepare a business plan. Guidelines for preparing the business plan will be given by the instructor. By the help of this guideline, each student will submit his or her written plan. Late reports will not be accepted. Each student will present his or her plan. The rest of the class is encouraged to ask questions and participate in the discussion. The instructor s role is to manage the discussion. Remember that the quality of the discussion is the responsibility of the whole class.
3. FINAL EXAM: Students will be assessed on their knowledge of concepts through essay type questions.
4. PARTICIPATION and ASSIGNMENTS: Students should participate to discussions and prepare assignments related to the course subjects.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory
2. Plagiarism of any type will result in disciplinary action.
3. Students are expected to participate actively in class discussions.
4. Students are expected to attend to classes on time.
5. Students are expected to prepare ahead of time for class.

Contact Details for the Lecturer(s)

omur.ozmen@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 2 26
Preparation for midterm exam 1 20 20
Preparation for final exam 1 35 35
Preparing assignments 1 50 50
Preparing presentations 1 30 30
Final 1 3 3
Midterm 1 2 2
TOTAL WORKLOAD (hours) 205

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8
LO.1555
LO.255
LO.355
LO.455
LO.555
LO.65
LO.75