COURSE UNIT TITLE

: INTERNATIONAL BUSINESS MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
EMB 7034 INTERNATIONAL BUSINESS MANAGEMENT COMPULSORY 3 0 0 8

Offered By

Business Administration for Executives (Evening)

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR BANU DEMIREL

Offered to

Business Administration for Executives (Evening)

Course Objective

The objective of this course is to give students an understanding of the environment in which international business operates and of the business practices required to compete successfully in global markets to develop the basic decision-making skills associated with managing different aspects of international business such as international marketing, human resources management, finance, and related legal issues.

Learning Outcomes of the Course Unit

1   Apply theories, tools, and insights found in the field of international management
2   Apply marketing strategies to international markets
3   Apply financial management techniques in multinational companies
4   Compare and contrast different political, legal, and economic systems and technological forces, individual differences among the peoples of tha world, and their impact on international management
5   Compare and contrast the modes of entry to international markets and the basic choices for organizing firms involved in international business
6   Discuss the managerial issues related to strategic planning, effective control and decision-making, most important elements of effective cross-cultural negotiation and communication , human resource management, tools and techniques used to provide motivation and incentives for, employees, and work teams, leadership in international organizations

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Theories of International Management and Culture
2 Intercultural Negotiation and Conflict Management
3 Intercultural Communication
4 International Human Resources Management
5 International Labor Law
6 International Labor Law
7 Midterm
8 International Marketing Environment and Applications
9 International Market Entry Strategies and Barriers to Entry Market Segmentation, Targeting, Positioning in International Markets
10 International Marketing Strategies (4P)
11 International Financial Environment
12 Exchange Rate Risk Management
13 Short Term Asset and Liability Management in Multinational Companies
14 Long Term Asset and Liability Management in Multinational Companies

Recomended or Required Reading

Charles W. L. Hill (2014). International Business: Competing in the Global Marketplace. McGraw-Hill Education

Planned Learning Activities and Teaching Methods

Lecture, discussions, case studies.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

Midterm and final exams, and assignments will be based on understanding, synthesis and evaluation of the lecture materials.

Language of Instruction

English

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Preparations before/after weekly lectures 13 6 78
Preparation for midterm exam 1 10 10
Preparation for final exam 1 20 20
Preparing assignments 10 5 50
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 201

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8
LO.155252422
LO.255252422
LO.355252422
LO.455252422
LO.555252422
LO.655252422

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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