COURSE UNIT TITLE

: DESTINATION MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TUR 4018 DESTINATION MANAGEMENT COMPULSORY 3 0 0 5

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR OSMAN AVŞAR KURGUN

Offered to

Tourism Management

Course Objective

Following the basic information provided about destination management and marketing, the course aims handling the issues such as samples and applied studies of international tourism market, stakeholder management on destinations, strategic planning, destination management and marketing organizations and destination management cooperation.

Learning Outcomes of the Course Unit

1   To be able to classify destination products and examine the role of them in destination system.
2   To be able to describe the framework of destination management and marketing and evaluate strategic proposals regarding problems encountered in practice.
3   To be able to analyze tourism resource analysis and provide solutions in tourism planning.
4   To be able to prepare strategic marketing planning for tourism destinations by evaluating contemporary tourism marketing strategies.
5   To be able to identify appropriate marketing strategies and develop competitive strategies suited to visitors demands, needs and expectations.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Tourist Product: Destination
2 Destination Management Organizations
3 Resource Analysis in Tourism Destinations
4 Strategic Planning Management in Tourism Destinations
5 Customers in Tourism destinations: Visitors
6 Marketing Management in Tourism Destinations
7 Mid-term Exam
8 Mid-term Exam
9 Facts of Marketing the Destination
10 Marketing the Destination out of Zone
11 Planning, Cooperation and Communication
12 Marketing the Destination Inside the Zone
13 Control Factors of Marketing Destination: Obedience to Destination, Pleasure
14 Control Factors of Marketing Destination: Quality of Destination
15 Final Exam
16 Final Exam

Recomended or Required Reading

Destination Marketing Organisations by S.Pike, 2004, Elsevier, Oxford.
Managing Destination Marketing Organizations by R.C. Ford and W.C. Peeper, 2008, ForPer Publications, Orlando

Planned Learning Activities and Teaching Methods

Lecture and sample analysis

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 VZ Vize
2 FN Final
3 BNS BNS VZ*0.40+FN * 0.60
4 BUT Bütünleme Notu
5 BBN Bütünleme Sonu Başarı Notu VZ*0.40+BUT * 0.60


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1.Midterm Exam: Mid-term exam covers the topics examined in the course and weekly assignments (40%).
2.Final Exam: Final exam covers all subjects in the course content. Students are also responsible for the discussion, practice and case studies (60%).

Assessment Criteria

Exam papers will be evaluated regarding the level of understanding, as well as defining the causality between the basic concepts and issues of the lecture, ability of giving examples and analytical thought, and using relevant terminology.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes
2. Plagiarism of any type will result in disciplinary action.
3. It is essential that students make use of the reading list
4. Students are expected to be involved in class discussions

Contact Details for the Lecturer(s)

avsar.kurgun@deu.edu.tr

Office Hours

Wednesday / 10:00-12:00

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 4 48
Preparations before/after weekly lectures 12 4 48
Preparation for midterm exam 1 8 8
Preparation for final exam 1 8 8
Preparing assignments 1 4 4
Preparing presentations 1 4 4
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 124

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12
LO.15
LO.25
LO.35
LO.45
LO.55

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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