COURSE UNIT TITLE

: INTRODUCTION TO TOURISM AND TRAVEL INDUSTRY

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

This course is designed to introduce students to the nature and structure of the tourism and travel industries with the aim to describe the unique characteristics of the industries, to identify the terminology used in tourism studies and to provide the necessary conceptual and theoretical background for further studies in the field.

Learning Outcomes of the Course Unit

1   Describe the tourism and travel industries to present an understanding of their organisational structure.
2   Identify major events and factors affected the evolution of the travel and tourism industries globally to predict future events expected to shape the industries.
3   List the components of the tourism and travel industries to be able to examine the current structure and functioning of the sub-sectors.
4   Distinguish the travel and tourism markets to present an understanding of the demand side characteristics of the industries.
5   Recognise current trends and challenges for tourism and travel to interpret real-life cases.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the Course and to the Department
2 Tourism in Perspective: What are Tourism and Travel
3 How Tourism is Organized
4 Transportation and Tourism
5 Hospitality and Related Services
6 Tourism Distribution Channels
7 Attractions, Entertainment and Recreation
8 Tourism Demand: Motivations for Travel
9 Measuring and Forecasting Demand
10 Introduction to Tourism Marketing
11 Tourism Impacts
12 Tourism Planning and Policy Making

Recomended or Required Reading

1. Tourism: Principles, Practices, Philosophies by GOELDNER, C.R. and RITCHIE, J.R.B., 2003, John Wiley & Sons, New York, 9th ed.
2. Essentials of Tourism by COOPER, C., 2011, Prentice Hall, Oxford, 1st. ed.

Planned Learning Activities and Teaching Methods

1. Lectures: Each week, a lecture on a specific topic will be delivered.
2. Class discussions: Students will be encouraged to discuss various cases related to lecture topics.
3. Assignments: Students will work individually on weekly assignments, and will submit their assignment papers.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 AS1 1.Assignment
2 AS2 2.Assignment
3 AS3 3.Assignment
4 AS4 4.Assignment
5 FCG FINAL COURSE GRADE AS1 * 0.30 + AS2 * 0.20 + AS3 * 0.40 + AS4 * 0.10


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

Weekly Assignments
The weekly assignments prepared individually will be submitted for assessment. Students will be graded according to the content of their paper and a number of assignments submitted throughout the term.

Assessment Criteria

In assignments , the correct match of the submitted papers content with the assignment topic, and the number of assignments submitted throughout the term will add up to the assignment grade.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Teamsforassignmentsneedtoaltereachweek. Studentscannotworkwiththesameteamforthewholeterm.

Contact Details for the Lecturer(s)

Gurhan Aktas
gurhan.aktas@deu.edu.tr
Office: 301 8238

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 12 2 24
Preparation for midterm exam 0 0 0
Preparation for final exam 0 0 0
Preparing assignments 10 7 70
Final 0 0 0
Midterm 0 0 0
TOTAL WORKLOAD (hours) 130

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15
LO.245
LO.355
LO.454
LO.545