Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
		ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

The aim of the course is to introduce students how strategic management differs by tourism industry and to develop a working familiarity with the discipline of strategic management, including its core concepts, the tools used for strategic analysis & formulation, and the process of strategic management.

Learning Outcomes of the Course Unit

1	Define basic concepts of strategic management and list the differences between similar terms such as objective, strategy, tactic, policy, plan, method etc. to be aware of the tools used through the strategic process (knowledge)
2	Recognize the steps of strategic management process to classify these steps according to their main features & attributes (knowledge & comprehension)
3	Recognize the different characteristics of tourism industry s environment to identify its reflection on decisions made by the organizations in a competitive environment (knowledge & comprehension)
4	Identify an organization s strengths and weaknesses relative to its environment to be able to notice the overall capability & performance of the organization (knowledge & comprehension)
5	Predict the effects of opportunities and threats within the external environment of an organization to make a SWOT analysis of the organization (comprehension)
6	Demonstrate an awareness of how to match strategic options with the demands of the environment & the capabilities of the organization in order to increase the market share & profit of the organization among other rivals in the industry (comprehension)
7	Apply knowledge of strategic management to study organizational problems within the context of real-world business case studies (Application-Intellectual Skills)
8	Evaluate the results of strategic decisions with a critical strategic thinking to be able to analyze the possible effects on the overall performance of the organization (Evaluation-Intellectual Skills)

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

BUS 1012 - GLOBAL ISSUES II

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Introduction to Strategic Management
2	The Hospitality and Tourism Industry Context: Strategic Management in Hospitality and Tourism
3	The Organizational Context
4	Business-Level Strategies
5	Corporate-Level Strategies
6	Network-Level Strategies
7	Strategy Formation: Strategy Formulation and Implementation
8	Strategy Implementation and Change
9	Synthesis & Conclusions: Relating Content, Context, and Process
10	Discussions based on Each Group's Projects
11	Discussions based on Each Group's Projects
12	Discussions based on Each Group's Projects

Recomended or Required Reading

1. Fred R. David (2007). Strategic Management: Concepts and Cases, 11th Edition, Prentice Hall, NJ.
2. Fevzi Okumus, L. Altınay, and P. Chathoth (2010). Strategic Management for Hospitality and Tourism, Butterworth-Heinemann, US.
3. Thomas L. Wheelen and J. David Hunger (2005). Strategic Management and Business Policy, 10th Edition, Prentice Hall, NJ.

Planned Learning Activities and Teaching Methods

Mini lectures, class discussions, case studies, project

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	TP	TermProject
2	ASS	Assignment
3	FCG	FINAL COURSE GRADE	TP * 0.58 + ASS * 0.42

*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

All students are responsible for preparing a term project. All term papers will be presented according to a predetermined calendar. The presentation schedule will be prepared soon. No more than tree (3) people are allowed to prepare term project together. Each team should prepare a 20-minute presentation (using PPT) to be delivered in class during one of three presentation days. At the start of class, the team should also provide the instructor with a handout showing all slides in the presentation (with space for notes).
Following the presentation, each team then prepares a written report detailing the elements of the project and responding to feedback on the presentation from the class and instructor. The project will be clearly written and structured and will demonstrate critical strategic thinking. The students will be able to explain each step of the project and how it reflects the adaptation of theoretical knowledge to practical assessment The written report should have 20-40 pages of text (double-spaced, in 11 pt Arial font, with 3 centimeter margins on all sides). The written reports should include a contents part, an introduction part which reflects the main ideas of the paper, and a conclusion which contains the students views. A reference page at the end of the paper should list these sources in full as well as any other sources of information used in the paper. Tables and figures should have a line below them showing the source(s) of the displayed data.
A single mark for the project will be provided on the written report but it will give equal weight to the presentation. The term project ideas of each group should be related to the lecture s content. Term Project reports must be prepared in an academically accepted format. No changes will be allowed on presentation calendar.

Assessment Criteria

1. The project will be word-processed and between 20-40 pages on a given topic. The project will be clearly written and structured and will demonstrate critical strategic thinking. The students will be able to explain each step of the project and how it reflects the adaptation of theoretical knowledge to practical assessment.
2. The students will clearly come to a conclusion based on the problem(s) identified within the case studies.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation of the students in class and group work is required
4. Late arrivals to the class should be avoided.
5. All electronic devices should be kept close during the lectures.

Contact Details for the Lecturer(s)

E-mail: selin.yilmaz@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)