COURSE UNIT TITLE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR BURCU SELIN YILMAZ

Offered to

Tourism Management

Course Objective

This course introduces the resources and variables available in developing a successful marketing strategy in the tourism industry; market research, advertising and promotion, sales techniques, and public relations; the tourism industry distribution network, and the integrated marketing efforts of the various components of the hospitality and tourism industry. It aims to provide an in depth analysis of marketing strategies, policies and theories with a holistic appreciation of the scope and importance of the marketing functions.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1. Ferrell, O.C. & M. Hartline (2012). Marketing Strategy, 6th Edition. Mason, USA: South-Western.
2. Schnaars, S. (1997). Marketing Strategy / Customers and Competition. New York: The Free Press.
3. Kotler, P., J.T. Bowen & J. Makens (2013). Marketing for Hospitality and Tourism, 6th Edition, New Jersey: Prentice Hall.
4. Edgell, D.L. & J. Swanson (2013). Tourism Policy and Planning: Yesterday, Today, and Tomorrow. Routledge.
5. Kotler, P. & G. Armstrong (2014), Principles of Marketing, 15th Edition. New Jersey: Prentice Hall, Inc., New Jersey, 15th Edition.

Planned Learning Activities and Teaching Methods

Lecturer's presentations, assignments, case studies, class discussions, presentations.

Assessment Methods

Further Notes About Assessment Methods

None

Assessment Criteria

1. Mid-term and final exams will cover the topics discussed during the lectures. Students will be assessed on their knowledge of concepts and theories through two exams containing essay-type questions.
2. Assignments will be individual study and details will be given at the beginning of the term.
3. Term papers will be group study and details will be given at the beginning of the term.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Tardiness and early departure from lecture will be referred as absenteeism.
4. Using cell-phone for messages or any electronic devices during the course are strictly prohibited.
5. Participation to the course and discussions during the classes are required.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes