COURSE UNIT TITLE

: MEETING INDUSTRY AND CONGRESS ORGANIZATION

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR DOCTOR EBRU GÜNLÜ KÜÇÜKALTAN

Offered to

Tourism Management

Course Objective

The aim of the course is to introduce the students a general understanding of the meeting & convention industry and to provide a theoretical background in order to be able to organize an event in the light of this basic knowledge.

Learning Outcomes of the Course Unit

1   Define basic types of meetings and list the differences between each of them (seminar, workshop conference exhibit, symposium etc.) with the purpose of selecting the appropriate meeting type for an upcoming planned event
2   Label success factors, the important issues to consider and the trends in meeting and convention industry to be able to predict the success of any event in a dynamic environment
3   Recognise the phases of professional meeting development and list the checklist of each phase for the effective accomplishment of any event
4   Be aware of available careers in convention & group management fields to compare the other career patterns in other sub sectors of tourism industry and to decide the appropriate career in relation with the competencies possessed
5   Apply the knowledge of meeting development in the conduct of any type of meeting to be familiar with each detail of a successful event

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to the Convention, Meetings, and Trade Show Industry
2 Developing Marketing Plan
3 Organizing for Convention Sales: Selling the Association Market & Selling the Corporate Meetings Market
4 Advertising to the Meeting Planner & Negotiations and Contracts
5 The Service Function: Guestrooms & Function Rooms and Meeting Setups & Audiovisual Requirements Preparing for the Event & Food and Beverage Service
6 Convention Billing and Post-Convention Review
7 Cases
8 Cases
9 Cases
10 Cases
11 Project Presentation
12 Project Presentation

Recomended or Required Reading

1. Milton T. Astroff, and James R. Abbey (1998). Convention Management and Service. Educational Inst of the Amer Hotel, US.

2. Fenich, G. G. (2008). Meetings, Expositions, Events, and Conventions: An Introduction to the Industry.: Pearson/Prentice Hall, Upper Saddle River, NJ.

3. Judy Allen (2000). Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events. John Wiley & Sons, Canada.

Planned Learning Activities and Teaching Methods

1. Lectures
2. Reading & Discussions
3. Project: Organization

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 ASS Assignment
4 CSA CaseAnalysis
5 FCG FINAL COURSE GRADE MT * 0.30 + TP * 0.25 +ASS * 0.25 +CSA * 0.20


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Mid-Term Exam
Students will be assessed on their knowledge of concepts and theories through multiple choice and problem based written exam.
2. Reading and Class Discussions
Each course member is expected to read articles provided by the instructor and discuss the content of the article with the other students
3. Project: Organization
Students are expected to organise any type of meeting as a team

Assessment Criteria

1. The organization will be the result of an effective team work and collaboration of the whole class.
2. The organization will be accomplished by a careful pursuit of each phase of a professional meeting development. The students will be able to plan, organize, finance the organization and be able to evaluate the strengths and weakness of the process, the overall success and the responds of the team to any crisis.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Participation of the students in class and group work is required

Contact Details for the Lecturer(s)

ebru.gunlu@deu.edu.tr

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 6 3 18
Tutorials 0 0 0
Preparations before/after weekly lectures 6 2 12
Preparation for midterm exam 1 10 10
Preparation for final exam 0 0 0
Preparation for quiz etc. 0 0 0
Preparing assignments (Individual ) 4 4 16
Preparing assignments (Group) 0 0 0
Preparing presentations 1 10 10
Preparation for the Organisation 1 10 10
Other : Organisation 0 0 0
Participating Lectures and Field Studies 4 4 16
Midterm 1 1 1
Project Assignment 1 10 10
Project Final Presentation 1 1 1
TOTAL WORKLOAD (hours) 104

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.155
LO.244455
LO.3445
LO.454
LO.5445

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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