COURSE UNIT TITLE

: EVENTS TOURISM AND MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR GÜRHAN AKTAŞ

Offered to

Tourism Management

Course Objective

The aim of this course is to acquire an indepth knowledge about the specialized field of "event management" and to become familiar with management techniques and strategies required for successful planning, promotion, implementation and evaluation of special events; to provide a conceptual framework which enables students to learn how to formulate event tourism strategies for destinations.

Learning Outcomes of the Course Unit

1   Identify the centrality of tourism in event management.
2   Classify the types of events and explain their role in contributing to a destination s sense of place.
3   Explain the steps necessary to create a successful event.
4   Identify the principal stages in planning an event.
5   Evaluate events from a number of perspectives.
6   Appraise the conceptualization, planning and execution of a live event.
7   Reflect on their own individual learning and identify their strengths and weaknesses.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to Special Events/Types of Events/ Role & Scope of Event Coordination
2 The operations and functions of event planning Creating an Event Plan/ Goal Setting/ SWOT Analysis
3 The role of events in creating and interpreting a destination s sense of place Developing the Event Site, Event Environment and Themes/ Event Production
4 Establishment of event organizations Marketing and Event Management
5 Budget/Financial Administration Event Sponsorship
6 Food and Beverage Operations/ Sustainable Success - Risk Management/Safe Operations
7 Staging/ Entertainment/ Speakers/Ancillary Programs/ Event Surveys and Evaluation
8 Working with Event Vendors/Contracts, Volunteers and HR Management
9 The application of evaluation techniques to event management Event Impacts/ Event Amenities & Awards/Knowledge Management
10 Careers opportunities in event management
11 The importance of professionalism in event management.
12 PROJECT PRESENTATION

Recomended or Required Reading

1. Silvers, Julia Rutherford (2012) Professional Event Coordination, 2nd Edition, Hoboken, New Jersey: John Wiley &Sons
2. Roberts, J (1999). Conference and Event Management. Hodder:US

Planned Learning Activities and Teaching Methods

1. Lecture: There will be three lecture sessions every week.
2. Guest Speakers: According to the availability, managers of Izmir's organisations will be invited as guest speakers to share their experiences with students.

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MT Midterm
2 TP TermProject
3 FN Final
4 FCG FINAL COURSE GRADE MT * 0.30 +TP * 0.30 + FN * 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MT * 0.30 +TP * 0.30 + RST * 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

1. Mid-term Exam: The exam will cover the topics mentioned in course outline.
2. Final Exam: The exam will cover the topics given after mid-term mentioned in course outline.
3. Assignments: The students will prepare a project about planning and executing an event.

Assessment Criteria

To be announced.

Language of Instruction

English

Course Policies and Rules

1. It is obligatory to attend at least 70% of the classes.
2. Violations of Plagiarism of any kind will result in disciplinary steps being taken.
3. Students are advised that faculty use Turnitin to prevent any kind of cheating.
4. Tardiness and early departure from lecture will be referred as absenteeism.
5. Using cell-phone for messages or any electronic devices during the course are strictly prohibited.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 2,5 30
Tutorials 12 0,5 6
Preparation for midterm exam 1 10 10
Preparation for final exam 1 12 12
Preparation for quiz etc. 0 0 0
Project Preparation 1 7 7
Preparing presentations 1 8 8
Preparations before/after weekly lectures 12 2 24
Final 1 2 2
Midterm 1 2 2
Quiz etc. 0 0 0
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.1555
LO.254
LO.355
LO.455
LO.55
LO.655
LO.75

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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