COURSE UNIT TITLE

: PUBLIC RELATIONS MANAGEMENT IN TOURISM

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

DOCTOR MANOLYA AKSATAN KAPLANSEREN

Offered to

Tourism Management

Course Objective

The aim of this course is to provide students a theoretical basis for the public relations management in tourism.

Learning Outcomes of the Course Unit

1   1. Evaluate the factors affecting strategies of public relations in travel and tourism industry.
2   2. Identify key features of public relations tools and methods.
3   3. Demonstrate an understanding of the importance of public relations in travel and tourism industry.
4   4. Examine public relations policies of travel and tourism companies.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 General Overview of the Course
2 General Overview of the Course
3 Tools of Public Relations
4 Public Relations at Hotels
5 Restaurant Public Relations
6 Transportation Public Relations
7 Destination and Tourist Attraction Public Relations
8 Crises Management in Tourism
9 Term Paper Presentations
10 Term Paper Presentations
11 Term Paper Presentations
12 Future of Public Relations

Recomended or Required Reading

To be announced.

Planned Learning Activities and Teaching Methods

1. Lecture
2. Assignment
3. Term Project

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 PRJ PROJECT
3 ASG ASSIGNMENT
4 FIN FINAL EXAM
5 FCG FINAL COURSE GRADE MTE*0.30+PRJ*0.30+ASG*0.10+FIN*0.30
6 RST RESIT
7 FCGR FINAL COURSE GRADE(RESIT) MTE*0.30+PRJ*0.30+ASG*0.10+RST*0.30


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

1. Midterm and final exams will be based on understanding, synthesis and evaluation of the textbook and the lecture material.
2. Assignment will be based on the application of knowledge.
3. For the term project presentations, the context of the assignments, the preparation of students as a team, their presentation skills and their data collection methods will be assesed. The study findings should also be submitted as written reports.

Language of Instruction

English

Course Policies and Rules

1. Attending at least 70 percent of lectures is mandatory.
2. Plagiarism of any type will result in disciplinary action.
3. Tardiness and early departure from the lecture will be referred as absenteeism.
4. All electronic devices should be kept close during the lectures.
5. Participation to the course and discussions during the classes are required.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 12 3 36
Preparations before/after weekly lectures 10 2 20
Preparation for midterm exam 1 10 10
Preparation for final exam 1 10 10
Preparing assignments 1 8 8
Preparing assignments 1 10 10
Preparing presentations 1 5 5
Midterm 1 1 1
Final 1 1 1
TOTAL WORKLOAD (hours) 101

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.155
LO.255
LO.3555
LO.455

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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