COURSE UNIT TITLE

: TOURISM IN POSTMODERN ERA

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
ELECTIVE

Offered By

Tourism Management

Level of Course Unit

Second Cycle Programmes (Master's Degree)

Course Coordinator

ASSOCIATE PROFESSOR YEŞIM KOBA

Offered to

Tourism Management

Course Objective

To be announced

Learning Outcomes of the Course Unit

1   At the end of this course, the student will be able to; Explain what postmodernism is. Define postmodernism. Compare postmodernism with pre-modern and modern periods. Tells the main characteristics of the postmodern society.
2   Evaluates the conditions of postmodernism. Discusses the varying ideas about the conditions of postmodernism. Tells what each of postmodernism s conditions mean. Gives examples of applications of postmodernism s conditions.
3   Explains the relationship between tourism and postmodernism. Tells the change in tourism paradigm. Explains how postmodernism is reflected in tourism industry. Gives examples of applications of postmodernism in tourism industry.
4   Defines postmodern tourist. Defines tourist in terms of postmodern consumer culture. Explains postmodern tourist behavior.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction To Postmodernism: Definition Of Postmodernism
2 Comparison Of Pre-Modern, Modern And Postmodern Periods
3 Characteristics Of The Postmodern Society
4 Conditions Of Postmodernism: Hyper-Reality, Fragmentation, Reversal Of Consumption And Production
5 Conditions Of Postmodernism: Decentering Of The Subject, Paradoxical Juxtapositions, End Of Brand Loyalty, Pluralism
6 Relationship Between Tourism And Postmodernism
7 Relationship Between Tourism And Postmodernism
8 Change in Tourism Paradigm
9 Reflection Of Postmodernism in Tourism Industry
10 Examples Of Applications Of Postmodernism in Tourism Industry: Hotels, Theme Parks
11 Examples Of Applications Of Postmodernism in Tourism Industry: Hotels, Theme Parks
12 Examples Of Applications Of Postmodernism in Tourism Industry: Food And Beverage Operations, Package Tours, Transportation Services
13 Postmodern Tourist: Tourist in Terms Of Postmodern Consumer Culture
14 Postmodern Tourist Behavior

Recomended or Required Reading

Brown, S. (1993). Postmodern marketing . European journal of marketing, 27 (4), 19-34.
Brown, S. (1998) `Postmodernism: The End of Marketing , in D. Brownlie, M. Saren, R. Wensley, and R. Whittington (eds) Rethinking Marketing Towards Critical Marketing Accountings, pp. 27 57. London, UK: Sage.
Cova, B., Maclaran, P., & Bradshaw, A. (2013). Rethinking consumer culture theory from the postmodern to the communist horizon. Marketing Theory,13 (2), 213-225.
Firat, A. F., & Venkatesh, A. (1993). Postmodernity: the age of marketing. International Journal of research in Marketing, 10 (3), 227-249.
Firat, A. F. (1992). Postmodernism and the marketing organization. Journal of Organizational Change Management, 5 (1), 79-83.
Firat, A. F., Sherry, J. F., & Venkatesh, A. (1994). Postmodernism, marketing and the consumer. International journal of research in marketing, 11 (4), 311-316.
Kotler, P. (1989). From mass marketing to mass customization. Planning review, 17 (5),

Planned Learning Activities and Teaching Methods

Teaching Methods, Lecture, Discussion
Question & Answer, Case Study
Report Preparation and/or Presentation
Competencies, Productive, Questoning
Follow ethical and moral rules
Effective use of Turkish, Effective use of a foreign language
Use time effectively, Eleştirel düşünebilme
Abstract analysis and synthesis, Problem solving
Applying theoretical knowledge into practice
Organization and planning

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 STT TERM WORK (SEMESTER)
3 FIN FINAL EXAM
4 FCG FINAL COURSE GRADE MTE * 0.30 + STT * 0.30 + FIN* 0.40
5 RST RESIT
6 FCGR FINAL COURSE GRADE (RESIT) MTE * 0.30 + STT * 0.30 + RST* 0.40


*** Resit Exam is Not Administered in Institutions Where Resit is not Applicable.

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

To be announced

Contact Details for the Lecturer(s)

Associate Professor Yesim Koba yesin.cosar@deu.edu.tr

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 14 3
Preparations before/after weekly lectures 14 3
Preparing assignments 1 15
Preparing presentations 1 10
Preparation for midterm exam 1 10
Preparation for final exam 1 20
Final 1 3
Midterm 1 3
TOTAL WORKLOAD (hours) 0

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10
LO.1555242254
LO.2555242254
LO.3555454254
LO.4555454254

CONTACT INFORMATION
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Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

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