COURSE UNIT TITLE

Offered By

Play Writing-Dramaturgy

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR HÜLYA NUTKU

Offered to

Play Writing-Dramaturgy

Course Objective

Creative advertising writing is placed next to the other creative features (such as play writing, series writing, movie scenario writing, radio play writing) in writer s education. It is being carried on in agencies and is also a job opportunity for gradute writers. Television advertisements more than the ones for mags and newspapers, have the greater majority. Design of the text is much like a stage play for there is also a visuality that must complete the text as a material. The aim is to get the awareness of visual and verbal duality in advertisement.

Learning Outcomes of the Course Unit

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Recomended or Required Reading

1-Reklamcılık ,Cep üniversitesi yay.Ist.1999 2- Bu Reklam Sizin için Mr.Smith 3- Reklamın Iyisi Kötüsü Olmaz 4- Ali Atı Bir in books 5- Media Cat yayınları books about advertising.
Secondary Sources: Watching visual media advertisements/ newspaper/ mag examples copied.
Referances: Collecting advertisements done before.

Planned Learning Activities and Teaching Methods

It is aimed to give students the opportunity to utilise theories and thought material through Performing Terms Glossary, getting experienced by that, meeting many advertisement texts and following and also editing them.

Assessment Methods

Further Notes About Assessment Methods

Methodologically, concepts/ notions then the utilisation/ usage of it; and then the theme held in the play within the daily conditions come. Then it is discussed that what it means to the current audience. Main concerns are, explanation and exercises through stage play examples, participation, attendance, leading to discussions.

Assessment Criteria

First the theorical information is given, after that examples for applying becomes the main concern. Visual material is asked to be gathered from the students. Then they are responsible for shaping a text out if that, parallel with the stages of advertising a product a theory midterm is done. And they are also responsible for their work (presentation) as well as the project stage of it. As a result of the studies done within the year evaluation results are shaped; discipline and participation are minded too.

Language of Instruction

Turkish

Course Policies and Rules

Conceptual information improvement, following the given advertisement examples, gathering the information to apply those, are important rules. Policy is related to selling a product that would serve to the current audence, accordingly we know how big is the place of the advertising. Personal relations and market shaping tactics are important.

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Contribution of Learning Outcomes to Programme Outcomes