Dokuz Eylül University Information Package / Courses Catalog

Description of Individual Course Units

Course Unit Code	Course Unit Title	Type Of Course	D	U	L	ECTS
DYS 4002	ADVERTISING TEXT WRITING II	ELECTIVE	2	0	0	2

Offered By

Play Writing-Dramaturgy

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR HÜLYA NUTKU

Offered to

Play Writing-Dramaturgy

Course Objective

The students informed about the sector and advertising text wrtinig in the first half of the year, using the conceptual knowledge thought to them, aplly advertisement texts and visuals for the sector s product parallel project work and may find research subjects. Then they obtain further information on campaign editing techniques to also make a presentation of it with selected stages.

Learning Outcomes of the Course Unit

1	Knowing the concept of advertisement
2	Learning about the methods followed reaching the target audience and aim of the ad.
3	Features of the ad texts and learning about the techniques of writing ads
4	Learning about the departments and working methods of advertisement agencies.
5	Mastering in efficient advertising texts writing are all expected

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

DYS 4001 - Advertising Text Writing I

Recomended Optional Programme Components

None

Course Contents

Week	Subject	Description
1	Functions of features of an advertisement: being interesting shocking leading to consuming being unique, merchandising results and creativity.
2	5 M rule of advertising: Mangır (Money)/Mesaj (Message)/ Misyon (Mission - Reason)/ Mesafe (Distance measuring the time or period of activity)/Medya (Media usage of the commercial)
3	Methods of determining the bugdet: Fund allocated/sales revenue percentage/balancing the shares of expenditure in competitors .
4	What are the Internet Banner/ Pay per click /E-Mail ad/merchandising partnership/contents sponsorship/advert per performance (ppm)/ click and talk advertising features
5	Making an internet advert , WORK / PAPER presentation.
6	Awareness / raising curiosity / service information / usage tactics / Branding - today's destination / perception management tactics
7	With the features, creating a campaign and process stages
8	PRESENTATION: debate about the return of the campaign in terms of production and consumption
9	Art director/ Creative director/ Writer/customer relations representative, Does anyone have to be creative
10	Writer marketer relationship, TEXT WRITING MARKETING
11	Creative director, how writer is stimulated by motivation task. If that person is a successful writer or a creative director, here is a brand new trial: CO-OPERATING TO CREATE AN AGENCY
12	With all employees of the agency for final study group, transforming the dynamics of marketing the goods and advertising GROUP WORK
13	General evaluation
14	With a hidden subject product, writig a text.

Recomended or Required Reading

Tanses,Gürsoy,Reklam terimleri ve kavramları sözlüğü,Adam Yay. Ist.
Yaratıcı reklamcılık,Feridun Hürel
Reklamcılığa Giriş
John Philipp jones, Masallar ve Gerçeklerle Reklamcılık,Media Cat Yay.Ist
Jim Aitchison,Televizyon Reklamı Böyle Yapılır,Media Cat Ist.
Jack Foster, Fikir Nasıl Bulunur Media Cat Yay,Ist,

Planned Learning Activities and Teaching Methods

Tactics for the product presentation, methods to marketing and distribution, convincing advertising, merchandising features, presentation of sources...

Assessment Methods

SORTING NUMBER	SHORT CODE	LONG CODE	FORMULA
1	MTE	MIDTERM EXAM
2	ASG	ASSIGNMENT
3	FIN	FINAL EXAM
4	FCG	FINAL COURSE GRADE	MTE * 0.20 + ASG * 0.20 + FIN * 0.60
5	RST	RESIT
6	FCGR	FINAL COURSE GRADE (RESIT)	MTE * 0.20 + ASG * 0.20 + RST * 0.60

Further Notes About Assessment Methods

The advertisement features, being credible, commercial features, advertising package applications, current applications of internet marketing, resource finding success, skills to turn knowledge into projects.

Assessment Criteria

Attendance of students, class participation, active processing, creativity in advertisement producing, prediction, interesting advertising, shocking and original ideas, ways of promoting usage and creativity with commerciality brought together are all evaluated.

Language of Instruction

Turkish

Course Policies and Rules

Conceptual information improvement, following the given advertisement examples, gathering the information to apply those, are important rules. Policy is related to selling a product that would serve to the current audence, accordingly we know how big is the place of the advertising. Personal relations and market shaping tactics are important.

Contact Details for the Lecturer(s)

To be announced.

Office Hours