COURSE UNIT TITLE

: FASHION BRAND MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TTS 3022 FASHION BRAND MANAGEMENT ELECTIVE 2 0 0 2

Offered By

Department of Textile and Fashion Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

INSTRUCTOR SERTAÇ ALGÜNEY

Offered to

Accessory Design
Textile Design
Textile
Textile and Fashion Design Department
Fashion Clothing Design

Course Objective

This course aims to give the students to ability of predicting fashion brand management and future customer profile, and gathering information

Learning Outcomes of the Course Unit

1   Explaining the customer behavior, strategic planning and brand management principles ,
2   Comprehending the importance of research and data by using the philosophy of the analysis transmits to the prediction and the prediction transmits to the correct idea
3   To be able to analyse the reasons of customers preferring certain products
4   To be able to comprehend the importance of innovation and the application on the basis of design,
5   To be able to comprehend design management, time, process, planning, control methods,
6   To learn the basic economic principles of the fashion industry

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 student's knowledge on significant terms and terminologies
2 Changing fashion industry, customers demands, creative thinking solutions
3 What abilities are necessary for fashion brand management
4 What are the responsibilities of fashion brand manager
5 Market knowledge, market share, market and target group difference
6 Design management, time, process, planning and control
7 Mid-term exam
8 Basic principles of fashion brand management goals
9 Basic economic principles of fashion industry
10 Customer behavior and strategically planned brand management
11 Design based innovation and its importance for brand management
12 Design based innovation and its importance for brand management
13 Future fundamental changes for us and the fashion industry
14 Why does the consumer prefer your brand

Recomended or Required Reading

Text Book(s)/Required Readings:
The New Business of Design by IDCA (Int.DesignConferenceinAspen). ALL WORTH PRESS NEW YORK -1996
How Great Design Will Make People Love your Company by Brunner & Emery. - PEARSON EDUCATION INC. PT PRESS -NEW JERSEY -2009
What Customers Really Want by Scott Mc Kain. - NELSON BUSINESS- USA - 2005
Lateral Thinking for Management by Edward de Bono. - PENGUIN BOOKS -ENGLAND -1999

Planned Learning Activities and Teaching Methods

Instructor / staff member encourages students to find solutions to problems likely to appear involving target consumers and their fields, and points of inspiration they have chosen related to current fashion trends, present their approaches to the issues chosen in written and visual manners to prepare reports, story board to explain designing process etc, participate in classroom assesments and see and interpret designs of other projects

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 MTE MIDTERM EXAM
2 FIN FINAL EXAM
3 FCG FINAL COURSE GRADE MTE * 0.40 + FIN * 0.60
4 RST RESIT
5 FCG FINAL COURSE GRADE MTE * 0.40 + RST * 0.60

Further Notes About Assessment Methods

- Power Point presentations
- Live discussions for problem solving via sample studies about fashion industry are held during the lesson.

Assessment Criteria

Attendance to subject
Atendance to course
Assignments

Language of Instruction

Turkish

Course Policies and Rules

1. There is an 80 % obligation in attendance to lesson.
2. All plagiarism attempts and actions would end up in disciplinary punishment
3. Nonattendance to the lesson, not performing the required responsibilities will not be accepted.

Contact Details for the Lecturer(s)

sertacalguney@gmail.com
0555 689 97 30

Office Hours

To be announced.

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 2 26
Preparations before/after weekly lectures 13 1 13
Preparation for midterm exam 1 8 8
Preparation for final exam 1 8 8
Midterm 1 2 2
Final 1 2 2
TOTAL WORKLOAD (hours) 59

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15333
LO.2353
LO.351333
LO.43313
LO.5353335
LO.635333

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

HOME / ABOUT US / DEGREE PROGRAMMES / GENERAL INFORMATION FOR STUDENTS / INTERNATIONAL RELATIONS