Description of Individual Course Units
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Offered By |
International Business and Trade |
Level of Course Unit |
First Cycle Programmes (Bachelor's Degree) |
Course Coordinator |
PROFESSOR CANAN MADRAN |
Offered to |
International Business and Trade |
Course Objective |
The objective of this course is to increase students knowledge of theories and methods for advanced global market analysis. This course is configured upon previous marketing and research courses and looks further into the |
Learning Outcomes of the Course Unit |
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Mode of Delivery |
Face -to- Face |
Prerequisites and Co-requisites |
MAN 3045 - QUALITY MANAGEMENT |
Recomended Optional Programme Components |
None |
Course Contents |
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Recomended or Required Reading |
Schmidt, M. and Hollensen, S. (2006) Marketing Research: An International Approach, Prentice Hall |
Planned Learning Activities and Teaching Methods |
Lecture, discussions, group study |
Assessment Methods |
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Further Notes About Assessment Methods |
None |
Assessment Criteria |
1. The learner will clearly describe the steps of global market analysis in midterm and final exams. |
Language of Instruction |
English |
Course Policies and Rules |
1.Plagiarism of any type will result in disciplinary action. |
Contact Details for the Lecturer(s) |
bilge.aykol@deu.edu.tr |
Office Hours |
Wednesday 15-10-17.10 |
Work Placement(s) |
None |
Workload Calculation |
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Contribution of Learning Outcomes to Programme Outcomes |
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