COURSE UNIT TITLE

: DESIGN MANAGEMENT

DEGREE PROGRAMMES

Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS
TTS 4350 DESIGN MANAGEMENT ELECTIVE 2 2 0 4

Offered By

Textile Design

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

PROFESSOR NESRIN ÖNLÜ

Offered to

Accessory Design
Textile Design
Fashion Clothing Design

Course Objective

This course will build brand identity in terms of branding, brand communication of current approaches in difficulty were provided with the product trends and fashion brands to establish an unique and creative design language combined with fashion predictions and to master the basics of this process, brand management, marketing, design and product development process management and integration of the aims of the transfer.

Learning Outcomes of the Course Unit

1   1. student will be able to make the design process more effective according to customer needs;
2   2. student will be able to identify the factors of customer s product preference;
3   3. student will be able to evaluate matters related to marketing, brand, brand value, consumer behaviours and decision-making;
4   4. student will be able to improve the skills for fast reading, observing, visualising and explaining the developments in fashion and design industry;
5   5. student will be capable of better consumer understanding;
6   6. student will gain a fashion oriented perspective towards marketing and brand management;
7   7. student will have control over all retail processes from product planning to management.

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description
1 Introduction to design management
2 Main principles of design management concept
3 Workshop
4 Brand management and communication
5 Creating brand strategy
6 Market research techniques
7 Workshop
8 Brand aesthetics
9 Creating brand identity
10 Creating brand communication plan
11 Workshop
12 Brand campaign and promotion follow-up / Project Introduction
13 Brand performance measurements
14 Project Evaluation
15 Overview to the works within the period

Recomended or Required Reading

Ileri Düzey Marka Yönetimi, Temporal p. Brandage 2011
Pazarlama Ilkeler yönetim Örnek Olaylar, Yükselen C., Detay Yayıncılık, 2012
The Fabric Of Cultures Fashion Identity and Globalization, Poucielli E., Routledge 2005

Planned Learning Activities and Teaching Methods

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA
1 PRJ PROJECT
2 ATT ATTENDANCE
3 ASG ASSIGNMENT
4 FCG FINAL COURSE GRADE PRJ * 0.60 + ATT * 0.10 + ASG * 0.30

Further Notes About Assessment Methods

None

Assessment Criteria

To be announced.

Language of Instruction

Turkish

Course Policies and Rules

The students will be graded over mid-term and final exam,
over files that the sketches they made during the class are collected, the research presentations about the determined subjects, their project, assigment etc. files

Contact Details for the Lecturer(s)

To be announced.

Office Hours

To be announced

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours)
Lectures 13 3 39
Tutorials 1 10 10
Preparations before/after weekly lectures 13 2 26
Preparation for quiz etc. 1 10 10
Preparing assignments 1 10 10
Preparing presentations 1 4 4
TOTAL WORKLOAD (hours) 99

Contribution of Learning Outcomes to Programme Outcomes

PO/LOPO.1PO.2PO.3PO.4PO.5PO.6PO.7PO.8PO.9PO.10PO.11PO.12PO.13PO.14PO.15PO.16PO.17PO.18PO.19
LO.15553535555531555553
LO.2555355555531555553
LO.35553535555531555553
LO.4555353555553155553
LO.5555353555155553
LO.655535555155555
LO.75553535553531555555

CONTACT INFORMATION
Dokuz Eylül Üniversitesi Cumhuriyet Bulvarı No: 144 35210 Alsancak / İZMİR
Phone: +90(232) 412 12 12 - Fax: +90 (232) 464 81 35

Copyright 2015 DEÜ. BİD

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