Dokuz Eylül University Information Package / Courses Catalog

General Description

History

Dokuz Eylul University, Institute of Social Sciences Department of Business Administration was established by Decree No. 41 on 20 July 1982. Marketing non-thesis master program which attached to department of business administration has been training between business segments. The program aims to train researcher, practitioner and administrator human resources with the goal of a sustainable marketing to industrial organizations, service businesses and commercial businesses. Language of the program is Turkish.

Qualification Awarded

Master's Degree in Marketing Management Non-Thesis (MA)

Level of Qualification

Second Cycle (Master's Degree)

Specific Admission Requirements

First Cycle (Bachelor's Degree) diploma, Transcript.

Specific Arrangements for Recognition of Prior Learning (Formal, Non-Formal and Informal)

According to the Regulations of Dokuz Eylül University for Graduate Schools, students are not connected to the right for internal transfer, previously taken courses at another graduate programme by another university with a successful grade may be recognized by the related programmes after the letter of the students includes course contents and the transcript, and by the recommendation of the head of the departments and by the decision of the Board of Directors. The courses taken by the outgoing Exchange students have the recognition at the school either as compulsory or elective.

Qualification Requirements and Regulations

1,5 years, 2 semesters per year, 16 weeks per semester, 90 ECTS in total.

Profile of the Programme

Dokuz Eylül University, Social Sciences Institute, Business Administration Department, Marketing non-thesis master program has 8 instructor and 3 research assistant. Number of the laboratories used by both students and to conduct courses is 3 and is open from 8.30 to 17.00 weekdays. Wireless connection is available. Language of the program is Turkish.Dokuz Eylül University, Social Sciences Institute, Business Administration Department, Marketing non-thesis master program has 8 instructor and 3 research assistant. Number of the laboratories used by both students and to conduct courses is 3 and is open from 8.30 to 17.00 weekdays. Wireless connection is available. Language of the program is Turkish.

Key Learning Outcomes

1	Follows and interprets the developments in the relevant field.
2	Plans, coordinates, implements and results the scientific reserach process
3	Predominant on marketing ethics standards
4	Plans, coordinates and performs the marketing departments activities of businesses scientifically and effectively.
5	Evaluates the effectiveness of marketing activities
6	Identifies the problem areas on marketing in advance and takes necessary precautions
7	Performs the trainings of the employees at marketing department
8	Collects, analyzes and interprets the marketing information needed by businesses according to scientific research principles.
9	Evaluates the effectiveness of marketing strategies, makes strategic plannings and informs the top management.
10	Exposes creative solutions on marketing issues
11	Understands and applies the new marketing tools and techniques

Occupational Profiles of Graduates with Examples

Students have master degree from Marketing non-thesis master program can find jobs at public institutions, firms and marketing research businesses in several positions. Besides, they can be research assistant, lecturer and instructor at universities.

Access to Further Studies

Graduates may apply to the related employment positions in their area of specialization.

Course Structure Diagram with Credits

Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
All courses in marketing non-thesis master program are compulsory. Students who are successfully done courses have to conduct and achieve a project. If necessary, prerequisite courses can be taken from undergraduate. There is no internship possibility. First term courses are related with theoretical introduction to and principles of the area. Second and third terms are more likely turned to analysis and interpretation ability and researches.
T: Theoretical P: Practice L: Laboratory B: Spring Semester G: Fall Semester H: Full Year
1 .Semester:
G	1	SBE 7000	TECHNIQUES OF SCIENTIFIC RESEARCH AND PUBLICATION ETHICS	COMPULSORY	3	0	0	5
G	2	İPL 7037	MARKETING PRINCIPLES	COMPULSORY	3	0	0	10
G	3	İPL 7033	MARKETING ETHICS	COMPULSORY	3	0	0	8
G	4	İPL 7025	CONSUMER BEHAVIOURS	COMPULSORY	3	0	0	7
TOTAL:								30

1 .Semester Elective:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS

2 .Semester:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
B	1	İPL 7012	MARKETING MANAGEMENT	COMPULSORY	3	0	0	8
B	2	İPL 7018	LOGISTICS MANAGEMENT	COMPULSORY	3	0	0	7
B	3	İPL 7016	MARKETING COMMUNICATION	COMPULSORY	3	0	0	8
B	4	İPL 7014	SALES MANAGEMENT	COMPULSORY	3	0	0	7
TOTAL:								30

2 .Semester Elective:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS

3 .Semester:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS
B	1	İPL 7099	TERM PROJECT	COMPULSORY	2	0	0	15
B	2	İPL 7027	SERVICE MARKETING	COMPULSORY	3	0	0	4
B	3	İPL 7035	MARKETING APPLICATIONS AND E - MARKETING	COMPULSORY	3	0	0	3
B	4	İPL 7031	RETAIL SELLING	COMPULSORY	3	0	0	4
B	5	İPL 7029	INTERNATIONAL MARKETING	COMPULSORY	3	0	0	4
TOTAL:								30

3 .Semester Elective:
Semester	No	Course Unit Code	Course Unit Title	Type of Course	T	P	L	ECTS

Examination Regulations, Assessment and Grading

Evaluation and assessment methods for each course is defined in the the Course Description Form which is prepared by related faculty member / s and included in the information package. Exams and course success notes is subject to the relevant articles of the DEU Regulation on Graduate Education.
Dokuz Eylul University, Graduate Education Regulation web address: http://www.sbe.deu.edu.tr/sbe/mevzuat

Graduation Requirements

Second Cycle (Master's Degree) Non-Thesis Program is comprised of courses (at least 75 ECTS), Term Project (15 ECTS), in total 90 ECTS credits. Students must have minimum Cumulative Grade Point Average (CGPA) of 2.50/4.00 and completed all the courses with at least CB/ S / TP grades.

Mode of Study (Full-Time, Part-Time, E-Learning )

Full-time

Programme Director or Equivalent

Head of the Department: Prof. Dr. Göktuğ Cenk AKKAYA
E-mail: cenk.akkaya@deu.edu.tr
AKTS / DS Coordinators: Assoc. Prof. Dr. Aslı ÖZDEMİR
E-mails: asli.ozdemir@deu.edu.tr
Address: Dokuz Eylül Üniversitesi İktisadi ve İdari Bilimler Fakültesi, İşletme Bölümü Dokuzçeşmeler Kampüsü, 35160 Buca İZMİR
Phone: 00 90 232 301 06 59

DEGREE PROGRAMMES