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Description of Individual Course Units

Course Unit Code Course Unit Title Type Of Course D U L ECTS ISL 4040 CONSUMER BEHAVIOR ELECTIVE 3 0 0 4

Offered By

Business Administration

Level of Course Unit

First Cycle Programmes (Bachelor's Degree)

Course Coordinator

ASSOCIATE PROFESSOR MEHMET ALI NEJAT BILGINER

Offered to

Business Administration Business Administration

Course Objective

Evaluation of concepts and theories that are needed to explain consumer behavior and forecastiıng the results of them

Learning Outcomes of the Course Unit

1   To be able to understand the causes of before and after consumption behaviors of consumers 2   To be able to understand the factors that influence consumer behavior 3   To be able to evaluate the stages of the consumer buying decision process 4   To be able to express the theories describing consumer behavior 5   To be able to relate consumption phenomenon and consumption purposes

Mode of Delivery

Face -to- Face

Prerequisites and Co-requisites

None

Recomended Optional Programme Components

None

Course Contents

Week Subject Description 1 The concept and properties of Consumer Behavior 2 The relationship between consumer behavior and marketing strategy 3 Consumer Behavior Models 4 Needs and Consumption 5 Motivation and Dealing 6 Perception 7 Learning 8 Midterm Exam 9 Midterm Exam 10 Attitudes, Self and personality 11 Values , lifestyles, culture, 12 Social classes and groups, situational factors 13 Consumer buying decision process 14 Case study

Recomended or Required Reading

Koç, Erdoğan(2007), Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık. Odabaşı, Yavuz; Gülfidan Barış (2002) Tüketici Davranışları, Mediacat. Islamoğlu, Ahmet Hamdi; Remzi Altunışık (2008) Tüketici Davranışları, Beta Yayınları.

Planned Learning Activities and Teaching Methods

The course will be proccessed heavily with interactive method and discussion method

Assessment Methods

SORTING NUMBER SHORT CODE LONG CODE FORMULA 1 STT TERM WORK (SEMESTER) 2 MTE MIDTERM EXAM 3 MTEG MIDTERM GRADE STT * 0.50 +MTE * 0.50 4 FIN FINAL EXAM 5 FCG FINAL COURSE GRADE MTEG * 0.40 + FIN * 0.60 6 RST RESIT 7 FCGR FINAL COURSE GRADE (RESIT) MTEG * 0.40 + RST * 0.60

Further Notes About Assessment Methods

None

Assessment Criteria

All of the learning outcomes are being measured at the interactive discussion process in the courses

Language of Instruction

Turkish

Course Policies and Rules

To be announced.

Contact Details for the Lecturer(s)

n.bilginer@deu.edu.tr

Office Hours

Will be announced at the beginning of semester

Work Placement(s)

None

Workload Calculation

Activities Number Time (hours) Total Work Load (hours) Lectures 12 3 36 Preparations before/after weekly lectures 12 1 12 Preparation for midterm exam 1 7 7 Preparation for final exam 1 7 7 Preparing assignments 6 6 36 Preparing presentations 1 6 6 Final 1 1 1 Midterm 1 1 1 TOTAL WORKLOAD (hours) 106

Contribution of Learning Outcomes to Programme Outcomes

PO/LO PO.1 PO.2 PO.3 PO.4 PO.5 PO.6 PO.7 PO.8 PO.9 PO.10 PO.11 PO.12 PO.13 PO.14 PO.15 LO.1 1 LO.2 1 LO.3 1 LO.4 1 LO.5 1